Job Summary
The Director, Sports Market Solutions leads go-to-market strategy for industry-specific solutions, focusing on the Sports market. This role drives innovation and execution to deliver scalable, differentiated solutions across Fan Engagement apps, Direct-to-Consumer (D2C) streaming, Sports Channel Origination, Playout, and Distribution, ultimately fueling customer success and business growth.The ideal candidate is an experienced professional who has worked within a Sports team, league, or major rights holder, and who understands the full revenue ecosystem—from media rights and merchandising to sponsorship, licensing, and fan engagement.
Job Description
Key Responsibilities
Product & Market Solution Strategy
Define and own the long-term Sports market solution strategy across multiple product lines.
Develop solution blueprints tailored to the unique needs of the Fan Engagement and D2C streaming Sports market.
Align product vision with evolving market trends, customer demands, and business goals.
Conduct market analysis and estimate addressable market size to inform strategic planning and investment decisions.
Work with sub-component rate cards to simplify and define an overarching pricing framework for the solution.
Partner with finance, product, and data teams to model business cases, define KPIs, and monitor campaign performance using real-time dashboards and reporting tools.
Utilize data and analytics tools to track and interpret fan and consumer behavior across platforms, informing marketing strategies, content programming, and revenue growth initiatives.
Lead the evaluation of marketing performance and return on investment (ROI) across broadcast, digital, and D2C initiatives, using data to refine future campaigns and monetization strategies.
Portfolio & Technical Strategy
Oversee solution roadmaps and ensure alignment across product engineering, sales, and marketing.
Define and communicate the technical vision and architecture for the solution portfolio.
Market & Industry Leadership
Stay ahead of industry trends and emerging technologies.
Be an expert on the competition and able to execute on market strategies to counter competition.
Have the industry stature to effectively represent the company and its mission externall.
Identifies, investigates, evaluates acquisitions/divestitures, licensing opportunities, and strategic business alliances that are in line with the organization's long-range goals.
Represent the company in industry forums, analyst briefings, and strategic customer engagements.
Solution Go-to-Market (GTM)
Collaborate with sales, marketing, and product teams to define and execute GTM strategies.
Develop technical sales collateral, reference architectures, and demo environments.
Enable field teams and partners through training, workshops, and technical evangelism.
Support strategic deals and customer acquisition through technical pre-sales leadership.
Customer & Sales Engagement
Serve as a trusted technical advisor in customer meetings, workshops, and proof-of-concept engagements.
Engage in technical sales and enablement
Drive partner co-innovation and solution integration initiatives.
Must Have Qualifications
7+ years of experience in sports business and technology strategy —preferably within a Sports league, team, or major rights organization.
Demonstrated experience leveraging data and analytics platforms (e.g., Google Analytics, CRM systems, data visualization tools, or custom fan data environments) to inform strategy and optimize marketing performance.
Proven success in managing or advising on broadcast and streaming revenue models.
Deep understanding of sports merchandising, sponsorship, licensing, and brand integration strategies.
Strong analytical and financial modeling skills, with experience in campaign ROI measurement, performance tracking, and audience segmentation.
Exceptional relationship management, communication, and storytelling skills.
Experience leading cross-functional teams and managing multiple complex initiatives simultaneously.
Bachelor’s degree in Business, Computer Science, Marketing, Sports Management, or related field; MBA or advanced analytics coursework preferred.
Here's a look at just some of the perks and benefits we make available to our US-based employees:
Medical & Dental
401(k) Savings Plan
Generous paid time off
Life Milestones - from adoption assistance, childcare resources, pet insurance, and more, Comcast supports you at all life stages.
Courtesy Services - We offer all of our full-time employees in serviceable areas free digital TV and internet.
Learn more at jobs.comcast.com/life-at-comcast/benefits
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request an accommodation.
Skills
Broadcast Media, Leadership, Product ManagementCompensation
Primary Location Pay Range: $155,912.39 - $233,868.58Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relevant Work Experience
10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Top Skills
Comcast Centennial, Colorado, USA Office
Comcast Western Division Headquarters, Centennial, CO, United States, 80112
Similar Jobs
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
