Lead the end-to-end SEO strategy to drive organic traffic and AI visibility. Optimize website performance and content, ensuring best practices. Communicate insights to senior leadership.
About Landing
Landing is transforming the way people stay with month-to-month apartments across the U.S. Our members enjoy beautifully furnished homes in prime locations with the ease of a seamless digital experience. As we continue to scale, SEO is a critical pillar of our growth strategy, driving organic demand and increasing brand visibility.
Role OverviewWe are seeking a Senior SEO & Web Experience Lead to own and scale our end-to-end SEO strategy across search engines and AI-search. This role will lead technical SEO, content SEO, and AI optimization initiatives to drive organic growth, visibility in LLMs, and measurable business impact.
You will define and execute a scalable SEO and AI SEO roadmap, partner closely with Engineering, oversee website performance and migrations, and ensure best-in-class technical foundations, content quality, and user experience. This role combines deep technical expertise, strategic leadership, and hands-on execution across B2B and B2C channels.
Key Responsibilities- Own end-to-end SEO strategy from definition to execution.
- Develop and execute a scalable SEO & AI SEO roadmap to drive organic traffic, AI visibility, leads, and conversions.
- Lead technical SEO optimizations including site architecture improvements, Core Web Vitals, indexing and crawling troubleshooting etc.
- Oversee content SEO strategy, conduct content audits, implement optimizations and production workflows across branded and non-branded content
- Optimize content across third-party platforms (OTAs, Google Business Profiles, reviews sites etc)
- Conduct AI audits and implement optimizations to increase visibility in generative AI.
- Stay ahead and mitigate risks from algorithm and search behavior changes.
- Partner with Engineering to ensure optimal web performance and to implement CRO and UX optimizations ensuring alignment to best practices.
- Own analytics, reporting, and insights, communicating impact to senior leadership and C-level stakeholders.
- 5–7 years of hands-on SEO experience (local, marketplace, travel, real estate, or ecommerce preferred).
- Deep expertise in technical SEO, including crawling, indexing, JavaScript/React, and Core Web Vitals.
- Proven experience leading complex SEO initiatives, site migrations, and cross-functional projects.
- Strong understanding of search algorithms, EEAT, AI/GEO/AEO optimization.
- Advanced proficiency with SEO and analytics tools (GSC, GA, Screaming Frog, Semrush, etc.).
- Strong analytical, communication, and leadership skills with the ability to influence across teams.
- High-Impact Role: Own and execute the SEO strategy for a fast-growing, category-defining startup.
- Innovative & Fast-Paced Environment: Work in a dynamic, high-growth company that encourages bold ideas and quick execution.
- Strong Leadership & Support: Be part of a leadership team that values innovation, collaboration, and cross-functional impact.
- Competitive Compensation & Benefits: Enjoy market-leading salary, performance-based incentives, and comprehensive health benefits.
- Career Growth & Development: Opportunities to grow within the company and shape Landing’s long-term SEO strategy.
Top Skills
Ai Optimization
Google Analytics
Google Search Console
JavaScript
React
Screaming Frog
Semrush
Seo
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