About Us!
Founded in 2002, Raptor has partnered with more than 60,000 schools in 55 different countries, including 5,300+ K-12 US school districts, to provide integrated visitor, volunteer, attendance, dismissal, emergency management, and safeguarding software and services covering the complete spectrum of school and student safety.
We are passionate about our mission to protect every child, every school, every day!
Position Overview
The Director of Regional Sales is a critical leadership role responsible for managing and developing a team of high performing Regional Sales Managers focused on selling into large public-school districts (17+ buildings) across the United States. This role will drive the execution of Raptor’s Large District acquisition strategy, ensuring strong performance against quota while fostering a high accountability, high collaboration sales culture. This role will lead competitive strategy, strengthen cross-functional alignment, and deliver accurate forecasting while coaching sellers through a sales cycle with high variability.
Key Responsibilities:
Leadership & Team Management
- Lead, coach, and mentor a remote team of Regional Sales Managers, supporting skill development, performance improvement, and quota attainment.
- Establish a culture of accountability, continuous learning, and high ethical standards.
- Conduct regular 1:1s, pipeline reviews, strategic deal coaching, and performance evaluations.
- Partner with HR and Sales Leadership on hiring, onboarding, and training new team members.
Sales Strategy & Execution
- Own the Large District acquisition strategy for a territory covering target districts nationwide.
- Set clear objectives and KPIs aligned to an annual quota, including pipeline generation, win rates, and retention of Raptor solutions.
- Help define and execute competitive strategy across priority states with significant whitespace.
- Support the team in closing deals.
- Guide sellers through complex, multi-stakeholder buying cycles typical of K-12 districts.
Forecasting & Business Management
- Deliver accurate weekly, monthly, and quarterly forecasts, incorporating data-driven insights.
- Monitor team pipeline health, territory coverage, and strategic prospecting efforts.
- Ensure CRM hygiene and pipeline accuracy across all team members.
Cross-Functional Collaboration
- Work closely with Sales Enablement, Marketing, Customer Success, and Professional Services to optimize seller success and improve customer experience.
- Partner with Raptor Connect partners and other internal stakeholders to drive joint sales motions.
- Provide field-level feedback on market trends, competitive insights, product opportunities, and district needs.
Customer & Market Expertise
- Develop a deep understanding of the K-12 market, key decision makers, funding models, and regional differences.
- Support sellers in building and maintaining strong relationships with district-level executives.
- Represent Raptor at industry events, conferences, and district partnership meetings as needed.
Qualifications:
- Bachelor’s degree or equivalent professional experience.
- 5+ years of successful SaaS sales leadership, preferably in an enterprise or field sales environment.
- Proven success leading quota-carrying teams in remote/field sales.
- Experience selling into the K-12 education market, preferably to large districts.
- Demonstrated ability to build and scale pipelines, improve performance, and exceed revenue targets.
- Strength in complex sales motions with multi-month, multi-stakeholder cycles.
- Strong skills in forecasting, territory planning, competitive strategy, and execution.
- Excellent verbal, written, and presentation communication skills.
- Ability to travel 30-50%.
Preferred:
- Existing K-12 district network.
- Experience in a high-growth SaaS environment.
- Background selling mission-critical or compliance-driven solutions.
If you are a resident of California, Colorado, New Jersey, New York or Washington, please reach out to [email protected] for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.
Raptor Technologies is an Equal Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, compensation, training, promotion, transfer, leaves of absence, and termination.
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