Director, Product Marketing

About the teamZillow is seeking a strategic and commercially-minded Director of Product Marketing to lead the product marketing function within Agent Marketing. Reporting to the VP of Agent Marketing, this leader will define the positioning, segmentation, pricing strategy, and go-to-market frameworks that power agent acquisition, engagement, and long-term growth.
This role is central to strengthening Zillow’s value proposition to real estate agents. You will translate deep understanding of agent workflows, competitive dynamics, and marketplace trends into differentiated messaging and scalable commercialization strategies. You will partner closely with Product to shape roadmap priorities and with Demand, Sales, and Revenue teams to ensure effective execution.

About the role

The Director will build and lead a high-performing team responsible for portfolio strategy, launch excellence, and lifecycle optimization, ensuring our agent solutions deliver measurable business outcomes and support Zillow’s broader marketplace advantage.

Key Responsibilities

• Lead the end-to-end product marketing strategy for Zillow’s agent-facing portfolio, driving clear differentiation and compelling positioning that resonates with real estate agents.

• Develop scalable messaging and value proposition frameworks across the agent lifecycle—from acquisition and adoption to retention and expansion—grounded in deep agent insights, competitive intelligence, and marketplace dynamics.

• Collaborate with Product, Strategy, and Finance on pricing and packaging strategy, aligning value realization with willingness to pay and long-term revenue growth.

• Represent product marketing strategy, trade-offs, and performance results to executive stakeholders.

• Lead the go-to-market strategy for new product launches.

• Partner closely with Growth, Field, and Brand leaders to ensure alignment between positioning and campaign strategy.

• Synthesize sales insights, customer feedback, and market data to shape product roadmap priorities while defining and evolving agent personas and segmentation to inform targeted strategies.

• Recruit, develop, and lead a high-performing team of Product Marketers, establishing strong operating rhythms and accountability standards.

• Foster a culture of analytical rigor, customer empathy, and cross-functional collaboration that strengthens Zillow’s marketplace advantage.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $187,500.00 - $299,500.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $178,100.00 - $284,500.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 10+ years of progressive experience in product or product marketing leadership roles.
   

• 6+ years of people leadership experience, including management of senior-level talent.
   

• Demonstrated ownership of multi-year strategy and revenue-driving initiatives.
   

• Experience in B2B, marketplace, SaaS, or platform-based environments.
   

• Strong executive communication skills with a track record of influencing senior stakeholders.
   

• Data-driven mindset with strong financial and analytical acumen.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.