Director of Product Marketing

Who we are

Athos Commerce enables ecommerce and digital marketing teams greater control over how their products are found, merchandised, and sold—on-site and across all digital marketing channels. Our tools span AI-powered search, personalized recommendations, smart merchandising, optimized product data syndication, A/B Testing and marketplace/social commerce performance.

We help brands grow with sharper visibility, higher conversion, and less friction. Backed by PSG Equity and supported by a global team across North America, Europe, and APAC, we are building practical, powerful tools for the next era of commerce. Athos Commerce unites shopper intent and product visibility across every touchpoint.

Who You Are

• Strategic leader with deep experience in product marketing for SaaS and/or ecommerce technology.
• Excellent communicator who can craft compelling product narratives that resonate with buyers, partners, and internal stakeholders.
• Data-driven decision maker who uses research, analytics, and customer insights to shape positioning and go-to-market strategies.
• Cross-functional collaborator who works seamlessly with Product, Sales, Marketing, Customer Success, and Partner teams.
• Tactical executor who can translate strategic direction into scalable product launch plans, sales enablement tools, and market differentiation.
• Curious and adaptable — able to thrive in a fast-paced environment and elevate Athos Commerce’s product value across diverse markets.

What You’ll Do

As Director of Product Marketing, you will own the product marketing strategy for Athos Commerce’s products. You will define and communicate compelling positioning, drive go-to-market planning and execution, and support product launches that accelerate adoption, revenue growth, and competitive differentiation.  You will drive competitive intelligence, win/loss analysis and positioning with analysts, all while ensuring sales and customer success have what they need to close new deals and drive expansion and upsell/cross-sell with customers. You will also work closely with the demand gen team to drive campaign messaging and serve as a thought leader for program execution. Partnering closely with Product, Sales, Customer Success, Partner, Enablement and Marketing teams is crucial for success.

• Lead product positioning, messaging, and value proposition development for Athos products.
• Design and execute go-to-market plans for product launches, feature releases, and vertical initiatives.
• Craft customer-focused content including sales tools, pitch decks, one-sheets, talking points, demos, case studies, whitepapers, and thought leadership.
• Enable sales and customer teams with training, competitive intelligence, battle cards, and deal support materials.
• Analyze market trends, buyer needs, and competitive dynamics to inform strategy and product narratives.
• Manage Athos submission in analyst benchmark reports and participate in briefings.
• Manage pricing and packaging of products ensuring competitive models, price points and alignment to target margins.
• Measure and optimize the impact of product marketing programs through qualitative and quantitative feedback.
  

How You Will Succeed

• Drive adoption and pipeline acceleration with differentiated messaging that clearly communicates product value.
• Build alignment across Product, GTM, and executive teams on product narratives and launch execution.
• Equip sales and customer teams with the assets, training, and insights needed to win and retain business.
• Continuously refine positioning and launch approaches based on customer feedback and market shifts.
• Elevate Athos Commerce’s presence in the ecommerce and Martech landscape through strong product thought leadership.

What We're Looking For

• 8+ years of product marketing experience in SaaS, ecommerce tech, or analogous B2B software environment.
• Demonstrated success leading product launches and go-to-market strategies that drive measurable business impact.
• Deep understanding of ecommerce technology trends, customer problems, and competitive landscapes.
• Excellent written and verbal communication skills with strong storytelling ability.
• Experience working cross-functionally with Product, Sales, Marketing, Partner and Customer Success teams.

Benefits and Company Perks

• Open PTO 
• Company-paid health, dental, and vision insurance
• Medical and dependent care flexible spending accounts (FSA)
• Company-paid Short Term and Long Term Disability coverage
• Company-paid Life and AD&D coverage 
• Voluntary benefits, including critical illness, accident insurance, legal services, and pet insurance
• 401(k) plan with employer match
• Flexible work environment. Work from one of our offices, hybrid, or remote.

Athos Commerce is an equal-opportunity employer and proud to foster a workplace free from discrimination and harassment. We strongly believe that diverse backgrounds, experiences, and perspectives are essential in cultivating an inclusive culture and building an innovative, successful organization. All qualified applicants are considered for employment, without regard to age, race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status. If you require accommodation during the application process, please don't hesitate to contact us.