Director of Product Marketing (Remote)

We’re looking for a hands-on, visionary Director of Product Marketing to shape the voice and go-to-market strategy for Zafran’s industry-leading Threat Exposure Management Platform. This is a role for builders and category creators- leaders who want to define an emerging space, inspire customers, and leave their mark on the cybersecurity landscape. You’ll thrive here if you’re endlessly curious, thrive in fast-moving environments, and balance the strategic mindset of a leader with the grit of a player-coach. Success in this role means blending deep security expertise, sharp storytelling, and empathy for customer pain points into a compelling market narrative that fuels growth and establishes Zafran as the clear leader in threat exposure management.

About Zafran:



Our Mission: To stop the exploitation of vulnerabilities, everywhere.

What makes us different: Zafran de-risks 90% of critical vulnerabilities overnight across your hybrid environment and utilizes Agentic Capabilities and your existing security tools to rapidly mitigate and remediate the 10% most likely to be exploited.

​​Who’s behind us: Zafran is backed by Sequoia Capital, Cyberstarts, and a deep belief that cybersecurity should move as fast as attackers do. We’re one of the fastest-growing companies in the industry, scaling to meet demand from the world’s most advanced, security-obsessed organizations.

We’re serious about our mission- so expect work that matters, teammates who challenge and inspire you, and plenty of fun along the way!

What you will do:

• Define market narrative: Own and refine product positioning, messaging frameworks, and differentiated value propositions that resonate with CISOs, security practitioners, and business leaders alike.
• Lead Go-to-Market (GTM): Drive comprehensive GTM strategies for product launches and feature releases, orchestrating cross-functional teams (product, sales, customer success, demand gen, PR) to maximize adoption and pipeline impact.
• Create high-impact content: Rapidly develop compelling assets including pitch decks, one-pagers, whitepapers, competitive battlecards, ROI calculators, blogs, and customer case studies that translate complex technical concepts into clear, persuasive stories.
• Enable sales & partners: Build and deliver training, playbooks, and enablement collateral that equip sales and channel teams to confidently position against competitors, handle objections, and accelerate deal velocity.
• Be the external voice: Represent the company with customers, prospects, analysts, and at industry events acting as a thought leader and evangelist for our vision of securing modern enterprises.
• Stay ahead of the market: Continuously analyze industry trends, buyer behavior, and the competitive landscape, feeding insights back into product strategy and marketing campaigns to ensure we stay differentiated and relevant.
• Champion the customer: Capture and amplify customer success stories, use cases, and testimonials to drive advocacy and build credibility in the market.

• 6-8+ years of B2B product marketing experience with a proven track record in cybersecurity or enterprise software.
• Strong domain expertise in security technologies and buyer personas (CISO, SecOps, etc).
• Startup experience with a player/coach mindset, thriving in ambiguity and fast-paced environments.
• Demonstrated ability to collaborate cross-functionally with product, sales, marketing, and customer success.
• Exceptional communication and storytelling skills, with polished presentation ability for both technical and executive audiences.
• Proven track record of producing high-quality content quickly while maintaining accuracy and creativity.
• Flexibility to collaborate effectively across U.S. and Israeli time zones.

At Zafran, people matter! We provide a robust benefits program that includes flexible PTO, health insurance plans (medical, dental, vision), a monthly stipend for phone and internet, 401k, flexible spending account, and a home office stipend when joining!

At Zafran, we’re proud to be an equal opportunity employer. We believe the best teams are built by people who think differently, come from all kinds of backgrounds, and aren’t afraid to challenge the status quo. We welcome everyone across race, religion, gender, gender identity or expression, sexual orientation, age, disability, national origin, and veteran status, because what matters most is what you bring to the table.

If you’re curious, fun, and someone who gets things done, we’d love to meet you