Director, Product Marketing

Posting Date

The Director of Product Marketing is a key leadership role responsible for developing and executing the marketing strategy for our product portfolio. They will lead a team of product marketers and work closely with product management, sales, and other cross-functional teams to drive product awareness, adoption, and revenue growth. The ideal candidate will have a deep understanding of marketing principles, a proven track record of launching successful products, and excellent communication and leadership skills.

Key Responsibilities:

• Strategy Development:
  • Develop and implement comprehensive product marketing strategies that align with overall business goals.
  • Define target audiences, market opportunities, and competitive positioning for our products.
• Product Launch:
  • Lead the planning and execution of product launches, ensuring successful market entry and adoption.
  • Create launch plans, messaging, and go-to-market strategies.
• Content Creation:
  • Oversee the development of compelling marketing content, including website copy, blog posts, case studies, whitepapers, and presentations.
  • Ensure consistent messaging and branding across all marketing channels.
• Market Research:
  • Conduct market research to identify customer needs, market trends, and competitive insights.
  • Use data and insights to inform product development and marketing strategies.
• Sales Enablement:
  • Develop and deliver sales training and tools to enable the sales team to effectively sell our products.
  • Create sales collateral, product demos, and competitive battlecards.
• Team Leadership:
  • Lead and mentor a team of product marketers, providing guidance, coaching, and development opportunities.
  • Foster a collaborative and high-performing team culture.
• Budget Management:
  • Manage the product marketing budget, ensuring efficient allocation of resources and effective ROI tracking.
• Cross-Functional Collaboration:
  • Collaborate closely with product management, sales, engineering, and other teams to ensure alignment and effective execution of marketing plans.

What We’ll Provide: 

More than just pay, our DaVita Rewards package connects teammates to what matters most. Teammates are eligible to begin receiving benefits on the first day of the month following or coinciding with one month of continuous employment. Below are some of our benefit offerings.  

• Comprehensive benefits: Medical, dental, vision, 401(k) match, paid time off, PTO cash out  
• Support for you and your family: Family resources, EAP counseling sessions, access Headspace®, backup child and elder care, maternity/paternity leave and more 
• Professional development programs: DaVita offers a variety of programs to help strong performers grow within their career and also offers on-demand virtual leadership and development courses through DaVita’s online training platform StarLearning.  

At DaVita, we strive to be a community first and a company second.  We want all teammates to experience DaVita as "a place where I belong."  Our goal is to embed belonging into everything we do in our Village, so that it becomes part of who we are. We are proud to be an equal opportunity workplace and comply with state and federal affirmative action requirements. Individuals are recruited, hired, assigned and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.

This position will be open for a minimum of three days.

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience. DaVita offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits. Learn more at https://careers.davita.com/benefits  

Colorado Residents: Please do not respond to any questions in this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process.  You will not be penalized for redacting or removing this information.