Director of Product Marketing

Eigen Labs is more than just a leading name in the blockchain space. We’re the driving force behind EigenLayer, a game-changing solution that revolutionizes crypto-economic security. Imagine a world where blockchain projects break free from the shackles of the scaling trilemma and capital limitations.

We’re building a platform to deliver security to novel distributed applications. In today's blockchain ecosystem, each service is typically secured by its own tokenized trust-network. With EigenLayer, services can build upon the established security of the Ethereum trust network, unlocking untold scalability while maintaining security and decentralization.

This is a full-time position that is fully remote or located with the largely Seattle-based team.

As the Director of Product Marketing, you will build, operate and scale our product marketing machine from the ground up. We are seeking a talented, self-directed Product Marketer to join our team and help shape the development of the verifiable cloud. In this role, you will work closely with engineering teams to set product positioning and strategy, define and direct our developer go-to-market, drive product launches and shape the perception of EigenLayer as a comprehensive developer platform for building verifiable applications and services.

You will lead the execution of our Developer GTM with counterparts across the company and ecosystem. Execution will span owned, earned and community channels, paid and performance media, 3rd party events, and technical skilling. If you’re excited by the prospect of defining how EigenLayer can empower developers and drive the growth of verifiable apps, agents and services, we’d like to hear from you!

• Release marketing and GTM execution: Drive the end-to-end strategy and execution for product launches, owning the cross-functional release marketing calendar and ensuring high-impact rollouts across channels, aligned with our evolving platform and AVS offerings.

• Product narratives and positioning: Craft compelling, technically grounded narratives that differentiate EigenLayer in the market—translating complex concepts into clear value propositions tailored to developers, operators, partners, and the broader ecosystem.

• Product growth: Continuously test, refine, and optimize the programs and assets that fuel product growth—from collateral and events to website and co-marketing—while leveraging competitive insights and ecosystem metrics to inform strategy.

• Product positioning and strategy:

  • Define the long-term vision and strategy for EigenLayer in conjunction with General Managers and PMs based on a deep understanding of developer needs, market and user research and trends, competitive landscape, and Eigen Labs’’ business goals and strategy.

  • Define and communicate the value proposition of our core first party developer offerings as well as our rich ecosystem of third party AVSs.

  • Help steer product roadmap based on customer, market, and competitive insights; and own the public-facing roadmap.

  • Partner with Content, Comms and Creative teams to land product-centric value propositions and messaging on external channels.

• Go-to-market strategy:

  • Own the GTM strategy for our evolving set of platform offerings, mapping out core developer persona and journeys, developing messaging & positioning, use cases, competitive intelligence, and launch strategy.

  • Support pricing & packaging decisions for new products.

• Product disclosure and launch:

  • Own release marketing from end to end — defining streamlined release marketing process, leading strategic planning and execution of product launches and/or product-focused events in a way that maximizes market impact and adoption, and analyzing launch performance to identify opportunities for improvement.

  • Collaborate closely with the Product team to deeply understand new features and updates, translating technical details into clear and compelling marketing messages.

  • Lead the execution of priority GTM campaigns, scaling impact through supporting teams across Product, Creative, Growth, Content, and Developer Relations.

  • Manage the developer marketing budget for execution across channels.

• Full-funnel execution:

  • Partner with Content and Developer Relations teams to design and measure top of funnel marketing initiatives as the subject matter expert for developer products.

  • Work with Growth and Sales to drive partnerships and activations that increase trial and adoption of our products. 

• Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and product launches. 

• 5+ years in technical product marketing product management roles, with a deep understanding of the motivations and needs of developer audiences.

• A familiarity of the Ethereum developer ecosystem and its core technical audiences. Strong candidates will have direct experience marketing for a crypto developer ecosystem.

• Comfort getting hands on with data. Ideal candidates can interpret product and market signals, and make data-driven decisions to optimize our marketing strategies over time.

• Experience crafting compelling positioning, messaging and developer content.

• Prior experience driving company or business unit wide marketing strategies in partnership with cross-functional partners like Engineering, Product, Growth Marketing and Developer Relations.

• Track record of managing an annual marketing budget with excellent performance metrics.

• A self-starter and ownership mentality, thriving in fast-paced, ambiguous environments.

• Relevant experience driving adoption and engagement for cloud services is a plus. 

The target base salary for this role will range between $200,000 and $250,000 USD. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer. Other rewards may include short- and long-term incentives, and program-specific awards. In addition, Eigen Labs provides various employee benefits, including:

• Competitive salary and non-cash compensation (tokens and equity)

• World class benefits package (medical/dental/vision)

• Remote work set up stipend

• Flexible hours and a supportive remote environment

• Flexible time off

• 401(k) retirement plan + company match

• Monthly wellness benefit

• Yearly off-sites

• Paid parental leave

If hired outside of the US through an EOR, benefits will be offered based on specific country requirements and EOR offerings.

There's one more, very important thing. We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day. We hope you can join us.