Lead product marketing strategies, oversee market analysis, direct product launches, manage a team, and ensure successful marketing initiatives.
Why join Nextech?
We are a leader in specialty healthcare technology solutions.
We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.
If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [email protected].
Job Summary
As the Product Marketing Director, you will lead the development and execution of marketing strategies for our portfolio. You are responsible for defining product positioning, devising effective go-to-market strategies, and driving alignment between product, sales, and marketing (especially demand generation) teams. This role calls for a strategic thinker and skilled leader who thrives on innovation and data-driven decision-making while managing a team to deliver exceptional results.
What You’ll Bring:
• Visionary leadership and a strategic perspective in growing SaaS products.
• An entrepreneurial mindset with the ability to balance innovation with execution.
• Strong analytical skills and a focus on data-driven marketing practices.
• Passion for delivering impactful customer experiences.
All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.
Essential Functions
- In addition to working in accordance with appropriate conduct and behavioral standards, specific responsibilities of this role include:
- Own product marketing strategy from concept to execution.
- Lead positioning, messaging, and market adoption of all Nextech products.
- Align product marketing activities with overall business goals and objectives.
- Drive deep market research and competitive intelligence to uncover growth opportunities.
- Analyze trends, competitor strategies, and customer behavior to shape product positioning and strategy.
- Design and execute product launches that maximize adoption and revenue potential.
- Partner with product management, sales, and marketing teams to continuously refine go-to-market plans.
- Manage and mentor a team of product marketers, ensuring their growth and success.
- Foster a collaborative environment to equip the team for seamless execution.
- Working closely with Creative Services and Demand Generation teams as well as the Product Management team, oversee the creation of high-value marketing assets, including product demos, case studies, and sales enablement materials.
- Direct campaign initiatives across channels to attract prospects, cross- and up-sell, and retain customers.
- Equip sales teams with compelling messaging, tools, and training to effectively communicate the product’s value.
- Partner with sales leadership to identify and address challenges.
- Define KPIs and measure the success of product marketing initiatives.
- Utilize analytics and reporting to refine strategies for continuous improvement.
- Carry out additional responsibilities as assigned based on business need
Strategic Leadership:
Market Analysis & Insights:
Go-to-Market Execution:
Team Development & Leadership:
Content Strategy & Performance:
Sales Enablement:
Performance Tracking & Optimization:
Minimum Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- 8+ years of experience in product marketing, with 3+ years in a leadership role, ideally within a SaaS company.
- Strong expertise in SaaS metrics, customer acquisition trends, and product life cycles.
- Proven track record of successful product launches and go-to-market strategies.
- Exceptional communication, storytelling, and interpersonal skills.
- Skilled in market research, analytics, and utilizing CRM and marketing platforms (e.g., Salesforce).
- Ability to lead teams and cross-functional collaboration effectively in high-growth environments.
Preferred Qualifications
- Master’s degree (MBA) is a plus.
Work Environment/Physical Demands
- Remote work within the United States
- Long-distance or air travel as needed – not to exceed 20 % travel.
- Activities require a significant amount of work in front of a computer monitor.
Total Rewards
- Generous annual bonus opportunity
- 401(k) with Employer Match
- Flexible Time Off: take time off when you need it without worrying about available hours
- 10 paid holidays + 1 floating holiday
- Volunteer Time Off
- Insurance: Choice of Medical, Dental, and Vision plans
- Health Savings Account with employer match
- Flexible Spending Account
- 100% Company-Paid Parental leave
- 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
- Wellness Program including discounts on medical premiums
- Employee Assistance Program with free counseling sessions available
- Corporate Discounts on Retail, Travel, and Entertainment
- Pet Insurance options
Top Skills
CRM
Marketing Platforms
SaaS
Salesforce
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