Director, Product Management

Job Description:

The WO Digital team is looking for a talented and savvy Director of Product Management, focusing on maximizing talent and growing the Digital team(s), expanding our digital OMS capabilities, system integrations, and enabling cross-platform sales solutions. These initiatives continue to evolve at breakneck speed and ad tech is one of the hottest areas in tech today. Digital & Cross-platform Sales & Execution is of the highest-profile initiatives within the company with opportunities to make a direct impact and see the product grow.
A successful Director of Product Management will have a proven track record of leading strong Product teams, managing a product from conceptual design to launch, possess exceptional communication skills, is highly organized and can build solid professional relationships with internal / external teams and clients. If this sounds like you, please apply today.

Here is what success will look like:

• Define and execute the strategy for ad tech integrations, digital media automation, and programmatic ad solutions while leading a team of Product Managers.
• Define and own the product vision and strategy for digital, ensuring alignment with business goals and industry trends.
• Develop a multi-year roadmap, balancing market opportunities, customer needs, and technical feasibility.
• Act as a thought leader in ad tech, representing the company in industry discussions, client meetings, and conferences.
• Build, mentor, and lead a team of Product Managers, fostering a culture of collaboration, ownership, and innovation.
• Set clear objectives, performance metrics, and development plans for team members.
• Foster cross-functional alignment by working closely with Engineering, QA, Sales, Customer Success, Professional Services, and Marketing to ensure product success.
• Oversee and guide the design, development, and launch of new features and API-based integrations with ad servers and DSPs like Google Ad Manager, Freewheel, The Trade Desk, DV360, and CM360.
• Prioritize product initiatives, balancing short-term impact with long-term growth.
• Ensure Agile best practices are followed, leading backlog refinement, sprint planning, and release management.
• Partner with UX and Engineering teams to create seamless, intuitive user experiences.
• Develop deep relationships with publishers, agencies, and advertisers to understand their evolving needs and pain points.
• Actively engage with clients and industry leaders to drive product adoption and identify areas for expansion.
• Analyze market trends and the competitive landscape to ensure differentiation and innovation.
• Present product strategies and updates to executive leadership and key stakeholders.
• Work closely with Sales & Marketing to develop go-to-market strategies, messaging, and product positioning.
• Ensure seamless coordination between product, engineering, QA, and business teams to deliver high-quality solutions at scale.

To thrive in this role, we're looking for:

• 8+ years of product management experience, with at least 3 years in a leadership or director-level role.
• Deep expertise in digital advertising, programmatic media, and ad tech integrations.
• Strong technical knowledge of ad servers (Google Ad Manager, Freewheel, Adswizz/Audiomatic), DSPs (DV360, The Trade Desk, etc.), and API integrations for automated ad buying and selling.
• Experience managing and mentoring Product Managers, fostering career growth and development.
• Proven ability to define and execute product strategy, aligning with business goals.
• Strong analytical mindset, using data and KPIs to inform product decisions.
• Experience working in an Agile development process, collaborating with engineering and design teams.
• Excellent communication skills with the ability to present to executives, customers, and cross-functional teams.
• Experience in linear TV, audio, and cross-platform media workflows is a plus.

Location:

This position can be based in any of our offices. Remote/Telecommute will also be considered.

Pay Range:

$135,000 - $175,000