Director, Performance Marketing

About Us

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades. Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools.  The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater.  We are a production’s best ally every step of the way. #OneCastOneCrew

Role:
As the Director of Performance Marketing, you will lead acquisition strategy and execution across paid search, paid social, and display for four high-visibility brands. You will own the full media mix—including budget management, forecasting, optimization, testing frameworks, attribution improvement, and funnel performance. This role is extremely hands-on: you will personally manage campaigns, diagnose performance issues, partner with data teams on measurement, and drive meaningful improvements to ROAS, LTV:CAC, and marginal efficiency.
You will also help mature our performance infrastructure—ensuring clean tracking, reliable audience flows, standardized naming conventions, and rigorous experiment design.

Tool stack

Meta Ads, Google Ads, GTM, Amplitude, Looker, Hightouch, Redshift, Sheets/Excel, landing page testing tools

Success in 90 days

Clean account structures and naming conventions across brands

Weekly ROAS and LTV:CAC dashboards published and trusted

Measurable lift in conversion rate or CAC improvement on at least one priority funnel per brand

Special Work Conditions    

• Sedentary – Involves sitting most of the time but may involve walking or standing for brief periods of time. Some positions may entail exerting up to 15 lbs. of force occasionally and/or a negligible amount of force to lift, carry, push, or pull.

Benefits 

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Vision, PTO, health and wellness programs, employee discounts, and more! Note: Cast & Crew benefits are subject to eligibility requirements.

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.

CA residents
Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies.  A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location. The compensation range for this position is: $140,000.00 - $165,000.00 per year.