Director, Performance Marketing

Director, Performance Marketing

North- Remote, United States

The Performance Marketing Director will play a critical role in accelerating North’s merchant acquisition and revenue growth. This role will be responsible for leading the strategy of direct and data-driven marketing programs that generate and convert leads into pipeline and revenue.

The Performance Marketing Director will be responsible for developing acquisition-driving strategy, providing clear reports on the ROI of marketing activities, and recommendations on optimizations. Collaboration with cross-functional teams is essential to ensure alignment of marketing efforts with overall business objectives.

What you'll be doing:

Develop And Execute B2B Growth Strategies

• Design and implement comprehensive omni-channel B2B marketing strategies (including social) focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.
• Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.
• Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.
   

Optimize Lead Generation And Conversion

• Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.
• Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.
• Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.
   

Leverage Data-Driven Insights

• Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).
• Conduct experimentation and A/B testing and other experiments to optimize marketing campaigns and improve performance.
   

Omni-Channel Marketing Expertise

• Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.
• Optimize channel performance based on data analysis and insights.
• Leverage marketing automation platforms (Salesforce, HubSpot, Marketo etc.) to improve efficiency and lead nurturing.
   

Demand Generation Campaign And Tactics

• Evaluate and develop demand gen strategies & campaigns with clients
• Leverage experience to support integrated marketing efforts and campaign orchestration
   

KPI And Unit Economics Management

• Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV).

What we need from you:

• Bachelor’s degree in marketing or a related field
• 8+ years of proven hands-on experience in social media management or performance marketing and growth programs in the Fintech or payments space.
• Proven leadership experience with a focus on driving vision and strategy within a team.
• Proven experience implementing AI solutions to drive marketing results and target defined audiences
• Deep experience working with paid social advertising platforms such as Facebook, Instagram, TikTok, YouTube, Twitter, etc.
• Experience working with creators + influencers on viral marketing campaigns
• Proficiency in measurement platforms and analytics tools

This is for you if you are/have:

• Ability to articulate a clear vision of future state, outline the steps required to get there, and secure the commitment of the marketing team and senior leadership to meet objectives.
• Results driven with a meticulous eye for details, you are obsessed with optimizing campaigns and can’t stop won’t stop till you squeeze out the last drop of efficiency. Your alter-ego lives on the efficient-frontier
• Strong initiative and ability to thrive in ambiguity — startup or personal project experience is a major plus
• Constantly challenging the status quo, you find yourself asking pivotal questions, and turn to existing data or launch experiments to answer them
• Data obsessed and self sufficient when it comes to gathering the data you need.
• Ability to identify and seize opportunities for synergy and integration
• Comfortable maneuvering through complex policy, process, and people-related organizational dynamics
• Ability to establish clear responsibilities and processes for measuring results. Holds self and others accountable.

Pay  varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.

What we offer: 

We offer a comprehensive benefits package that enables our teams to live a life well lived, both personally and professionally. Some of our perks include:

• Medical, Dental, & Vision Coverage

• Flexible Paid Time Off

• 401(k) + Match

• Mental Health Support & Well-Being Program

• Paid Maternity & Paternity Leave

• Education Assistance

• Company-funded Lifestyle Spending Account

Please note: North is a US based company and this role is not eligible for current or future sponsorship.

Let’s go North, together. 

Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and just plain better payment solutions.

Who we are: 

North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won’t find anywhere else.

Let’s go North, together! Our most important resource is our people. Join our diverse team of innovators and do-ers and make your mark on the future of payments technology. We're proud to offer benefits that help our team members further their overall well-being through unique initiatives that are both personally and professionally fulfilling. 

At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal opportunity employer.

To learn more about North, and our family of companies, visit our website: north.com