Director of Performance Marketing

The Opportunity 

We're looking for a Director of Performance Marketing to own and elevate Bamboo's paid and organic media strategy end-to-end. This is a high-impact, senior individual-contributor role for someone who lives at the intersection of data-driven media buying and compelling creative. You will drive customer acquisition across paid search, SEO, digital display, connected TV (CTV/OTT), out-of-home, and direct mail — with the analytical horsepower to optimize every dollar and the creative instincts to make our brand stand out in a crowded market. 

Reporting directly to the Chief Digital Officer, you will have meaningful ownership of strategy, budget, vendor relationships, and performance outcomes. You will collaborate closely with our product and analytics teams to build a performance engine that scales. 

What You'll Do 

Campaign Strategy & Execution 

• Architect and execute integrated media strategies across paid search (Google, Bing), SEO, paid social, programmatic display, connected TV (CTV/OTT), out-of-home (OOH), and direct mail. 

• Own end-to-end campaign management: planning, trafficking, optimization, and reporting for all channels. 

• Build channel-specific playbooks and test-and-learn frameworks to continuously improve performance. 

• Understand our DTC quote funnel to align media strategy with quote start and bind rate goals. 

Creative Direction & Development 

• Run point on creative strategy — briefing, reviewing, and iterating on ad creative across all formats (search copy, display, direct mail, OOH). 

• Ensure all creative is on-brand, audience-appropriate, and conversion-optimized. 

• Translate complex insurance concepts into clear, compelling messaging for homeowners. 

• Manage creative agency or freelance relationships as needed. 

Analytics & Optimization 

• Build and own a performance marketing reporting framework: impression share, CPC, CPL, CAC, conversion rates, and ROAS across channels. 

• Conduct audience segmentation analysis to identify high-propensity homeowner profiles and sharpen targeting. 

• Run structured A/B tests on copy, audience targeting, bidding strategies, and landing page alignment. 

• Leverage Google Ads Auction Insights, GA4, and other tools to monitor competitive positioning and uncover optimization opportunities. 

• Translate data into clear executive-level reporting and actionable recommendations. 

Budget & Vendor Management 

• Own the performance marketing budget — allocate across channels based on efficiency and growth objectives. 

• Manage media partners, platform, and vendor relationships (Google, Meta, programmatic DSPs, print vendors, OOH partners) as needed. 

• Negotiate contracts and hold partners accountable to performance SLAs. 

Team & Cross-Functional Leadership 

• Collaborate with product, analytics, and technology teams to ensure seamless attribution and conversion tracking. 

• Partner with the broader marketing function on brand-to-activation balance (media mix strategy). 

What We're Looking For 

Required 

• 7+ years of performance marketing experience, with at least 3 years at a director or senior manager level. 

• Demonstrated expertise across paid search (SEM), SEO, digital display, connected TV (CTV/OTT), and at least one of OOH or direct mail. 

• Expertise with programmatic DSPs (DV360, The Trade Desk) and CTV/OTT platforms (Hulu, Roku, Amazon Streaming TV) and identity-based targeting. 

• Hands-on experience with Smart Bidding strategies, Performance Max campaigns, and Google Ads API or Data Manager integrations. 

• Strong creative sensibility — ability to brief and direct agencies, review creative, and write compelling ad copy yourself. 

• Advanced analytical skills: proficiency in GA4, Google Ads, Excel/Sheets modeling, and performance attribution. 

• Experience owning media budgets with accountability to CAC and ROAS targets. 

• Proven ability to build and present executive-level performance reports and strategic recommendations. 

• Strong project management and vendor management skills. 

• Thrives in a dynamic, fast-paced environment with the ability to embrace change and continuously reprioritize work to support evolving organizational goals. 

• Effectively manages multiple priorities while adapting to changing business demands. 

Preferred 

• Experience in homeowners, auto, or personal lines insurance — or a closely adjacent regulated financial services vertical (mortgage, banking, health insurance). 

• Familiarity with insurance acquisition funnels, carrier/agent dynamics, or DTC insurance distribution models. 

• Experience marketing in California and/or Texas consumer markets. 

• Experience building or scaling a marketing function at an insurtech, fintech, or DTC startup. 

What Success Looks Like 

In your first 30 days, you will understand our current channel mix and spend efficiency, identify the highest-impact optimization opportunities and establish your reporting cadence. By 60 days, you will have implemented a structured testing program, tightened targeting to high-propensity homeowner profiles, and measurably improved CAC or quote-to-bind conversion rates.  By 90 days, you will fully own a multi-channel media mix strategy and have built the foundation for sustainable, scalable growth. 

Salary

Starting at $160,000 annually. Candidate's skills, experience and abilities will be taken into consideration for final offer.