Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
We are seeking a Director, Performance Marketing & Ad Tech to lead RSI’s digital media and ad technology strategy. This individual will oversee all programmatic media buying, optimization, ad network management while helping shape the infrastructure that underpins our growth marketing efforts across brands and markets.
What You'll Do:
Performance Marketing Leadership
- Oversee all paid media performance marketing efforts across display, video, mobile, and social channels.
- Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels and Ad Networks.
- Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives.
- Lead or collaborate with the internal team and agency partners responsible for paid media buying, planning, and execution.
- Develop scalable testing frameworks for creative, audience segmentation, and channel mix optimization.
Ad Tech & Measurement Strategy
- Own the ad tech and attribution infrastructure from the Growth Marketing perspective, working closely with Product, MarTech, and Data Science teams.
- Ensure AppsFlyer, GA4, and related tracking tools are properly configured for multi-touch attribution, deferred deep linking, and event-level optimization.
- Partner with analytics and data engineering teams to ensure accurate data flow between DSPs, MMPs, and Cost-Management systems.
- Maintain a strong understanding of cross-platform attribution, including Web2App, SKAN (for iOS), and server-to-server integrations.
- Implement best practices for campaign tagging, tracking parameters, and privacy compliance (CCPA, GDPR).
Campaign Execution & Optimization
- Lead or directly execute DSP-based ad buys, ensuring effective audience targeting, creative rotation, and budget allocation.
- Optimize ad network performance across Google Ads, Meta, TikTok, Viant/Adelphic, Moloco, Spotify, and other emerging channels.
- Leverage first-party data and predictive modeling to improve targeting precision and lifecycle marketing.
- Monitor and analyze performance metrics including LTV, ROAS, and conversion rates to drive continual improvement.
Collaboration & Cross-Functional Partnership
- Collaborate with Product Marketing, Legal & Compliance and Creative teams to deliver high-performing campaign assets and ensure message consistency across channels.
- Partner with the Affiliate and TV Ad teams to ensure cross-channel synergy, especially around attribution overlap and incremental measurement.
- Serve as the main liaison for external media agencies and technology vendors, providing leadership and accountability in performance outcomes.
- Provide education and mentorship to junior marketers and media analysts on DSP buying and performance optimization.
Analytics, Reporting, and Insights
- Partner with BI to maintain dashboards and reporting pipelines that track key KPIs (CPAs, LTV, ROI, incremental lift).
- Build frameworks to assess creative performance, channel contribution, and ad effectiveness across jurisdictions.
- Deliver regular executive updates and quarterly business reviews highlighting channel insights and growth opportunities.
What You'll Bring:
- Bachelor’s degree is required. Degree in Marketing, Business, Analytics, or a related field and/or MBA preferred.
- 10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying.
- Hands-on experience with DSPs (DV360, The Trade Desk, Adelphic/Viant, AppNexus/Xandr) and ad network management.
- Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, Branch, or Adjust).
- Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations.
- Proven success driving measurable performance through data-driven testing and optimization.
- Familiarity with CAPI (Meta Conversion API) and SKAN 4.0 frameworks.
- Excellent analytical and communication skills; ability to translate technical findings into strategic recommendations.
- Able to travel occasionally both domestically and internationally.
- Experience in gaming, entertainment, or regulated industries (RMG, casino, sports betting), preferred.
- Proficiency with BI and visualization tools (Looker, Tableau, Power BI), preferred.
- Experience leading small, agile teams of media specialists or analysts, preferred.
- Strong cross-functional leadership, capable of influencing technical and creative partners alike, preferred. #LI-REMOTE #LI-PROMOTE
Location Eligibility (for nationwide roles): Open to candidates across the U.S. (except California, Washington, Maryland, and New York).
Location Eligibility (for other roles): Location requirements may vary and will be specified in the job posting.
Benefits:
- Discretionary annual company bonus (Eligibility Varies by Role)
- 401(k) plan with 100% company match on the first 4%
- Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
- Paid Time Off (Eligibility Varies by Role)
- Employee Assistance Program (EAP)
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere
As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.
Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
Be at the forefront of this ground-breaking industry! Apply now!
Top Skills
Similar Jobs
.png)
What you need to know about the Colorado Tech Scene
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
