Director of Partner Marketing

Pets Best is a subsidiary of Independence Pet Holdings (IPH). Pets Best offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. 

Job Summary: 

Pets Best is seeking a Director of Partner Marketing who will be responsible for driving sustained growth through partner and third‑party distribution channels, including employee benefits and perk sites, affinity programs, veterinary and pet shelter networks, and other external distribution partners. 

This role owns the end‑to‑end partner marketing and sales enablement strategy, serving as a growth partner to Business Development and a connective tissue across Marketing, Product, Finance, Operations, and Analytics. The successful candidate will build and lead a high‑performing team and scalable enablement infrastructure capable of supporting a rapidly expanding partner ecosystem and creating a step‑change in demand and new sales creation across B2B and B2B2C channels. 

This is not a relationship‑only role. It is a growth, enablement, and operating‑model leadership position. 

Job Location: Remote – USA 

Main Responsibilities:      

Partner Growth Strategy & Revenue Enablement 

• Own and execute a comprehensive partner marketing and sales enablement strategy to drive pipeline, demand, conversion, and revenue through third‑party distribution channels 

• Serve as a strategic partner to Business Development to:  

• Onboard new distribution partners 

• Develop marketing proposals, co‑marketing strategies, and launch plans 

• Enable deal conversion through high‑quality presentations, business cases, and forecasts 

• Co‑own partner channel performance, operating as a growth leader rather than a downstream support function 

Scalable Partner Marketing & Enablement Infrastructure 

• Design and scale partner marketing frameworks, playbooks, and GTM models aligned to varying partner types and levels of maturity 

• Build self‑serve enablement capabilities for partners with sophisticated marketing organizations, while maintaining high‑touch support for strategic accounts 

• Develop and standardize partner enablement tools, including:  

• Marketing toolkits and asset libraries 

• Content, messaging, and campaign frameworks 

• Training materials, playbooks, and onboarding resources 

Demand Generation, Performance & Optimization 

• Drive measurable improvements in demand generation, conversion rates, CPA, AWP, and customer experience across partner channels 

• Establish scalable content and creative refresh calendars, with particular focus on employee benefits and affinity partners 

• Define success metrics, dashboards, and reporting frameworks to track and optimize partner‑led growth 

• Apply data, testing, and experimentation to continuously improve partner marketing effectiveness 

Partner Marketing Portfolio Management 

• Support portfolio‑level and key account performance reviews with distribution partners 

• Strengthen partner relationships through delivery of value‑added insights, optimization strategies, and marketing leadership 

• Ensure partners meet performance targets, brand standards, and compliance requirements 

• Partner with Business Development to resolve escalated partner issues impacting growth or customer experience 

Cross‑Functional GTM Leadership 

• Act as the central connector across Brand, Digital, Marketing, Operations, Analytics, and external Agencies 

• Ensure partner marketing efforts are tightly integrated with enterprise campaigns, product priorities, and broader GTM strategies 

Team Leadership & Organizational Development 

• Build, lead, and develop a high‑performing partner marketing and enablement team 

• Define future‑state organizational structure, roles, and skills required to support scale 

• Establish operating models, performance expectations, and career development paths 

• Foster a culture of accountability, insight‑driven decision‑making, and continuous improvement 

Basic Qualifications:   

• Bachelor’s degree or equivalent experience in marketing, business, or a related field 

• 8–12+ years of experience in partner marketing, channel marketing, B2B/B2B2C growth, or sales enablement 

• 5+ years of experience leading and developing high‑performing teams 

• Proven track record driving growth through third‑party distribution or partner ecosystems 

• Experience building scalable partner marketing programs and enablement infrastructure 

• Strong executive presence with experience influencing senior and C‑level stakeholders 

• Highly analytical and commercially oriented, with experience using data to drive optimization and decision‑making 

• Willingness to travel 10–30% as business needs require 

Preferred Qualifications:   

• Strong communication and interpersonal skills. 

• MBA and/or deep experience in insurance, financial services, or regulated industries 

• Strong understanding of partner ecosystems, B2B2C distribution models, and channel economics 

• Expertise in digital marketing, demand generation, and co‑marketing strategies 

• Strategic thinker with a strong execution bias; capable of building systems, not just managing relationships 

• Exceptional communication, storytelling, and presentation skills 

• Innovative mindset with a passion for testing, learning, and scaling what works 

• Strong consultative leadership approach focused on mutual growth and long‑term partnerships 

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