Director, Organic Optimization

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

Learn more at www.circana.com.

What will you be doing?

This role’s primary goal is to lead our organic content optimization strategy and operations (including SEO, GEO, AEO, etc.) — identifying areas for content optimization to be findable across web crawlers and AI bots.

You’ll take the lead in defining Circana’s key areas of focus, making clear recommendations that balance our strategic/commercial goals with growth opportunities and developments in the marketplace. In parallel, you’ll build a compelling and intelligent future roadmap, while working to influence and shape our organic content strategies. 

This is a new role in a fast-moving area, so you’ll have the opportunity to build something that positions Circana at the forefront of changes in organic findability.

 Key Responsibilities:

• Designing, defining and implementing SEO strategies to account for all web crawlers, including AI bots.
• Designing and implementing GEO and AEO strategies that align with business goals and optimize against LLM-powered engines.  
• Make clear data-driven recommendations on performance (e.g. content, messaging, engagement, conversions), that will drive the greatest impact.  
• Define, track, optimize and report across KPIs, such as LLM visibility, organic share, click share, response inclusion rate, and more.
• Be an evangelist for AI-driven marketing strategies and ensure Circana organic strategies are poised to win in market while educating key stakeholders on performance.
• Collaborate with cross-functional stakeholders to co-create LLM-friendly pages, search engine pages, summaries, tools and other assets. As needed, develop editorial playbooks and other guidance to embed an AI-driven mentality across operations.
• Evaluate and make clear recommendations for tech investments to accelerate and future-proof our strategies.

Requirements

• 7-10+ years across technical SEO, content strategy and/or Applied NLP/LLMs in an agency, media ecosystem or brand focused role.
• Strong command of information architecture, documentation standards and editorial quality.
• Proven performance and growth tied to organic optimization strategies.
• Solid understanding of data analytics, performance metrics and customer journeys, to underpin digital strategies and prioritization.
• Demonstrated success in making content consumable and quotable by LLMs.
• Technical fluency and broader knowledge of digital marketing strategies and integration.
• Ability to simplify complexity into clarity and bring stakeholders on this journey.   

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions.
• Seek Clarity: Embracing complexity to create clarity and inspire action.
• Own the Outcome: Being accountable for decisions and taking ownership of our choices.
• Center on the Client: Relentlessly adding value for our customers.
• Be a Challenger: Never complacent, always striving for continuous improvement.
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
• Commit to each other: Contributing to making Circana a great place to work for everyone.

Location

This position can be located in the following area(s): Remote, USA.

Prospective candidates may be asked to consent to background checks (in accordance with local legislation and our candidate privacy notice ) Your current employer will not be contacted without your permission.

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.  An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $125,000.00 to $175,000.00 USD. 

This job is also eligible for bonus pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

You can apply for this role through [methods to apply (e.g., Careers website link and/or Intranet site for internal candidates).This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description.

The anticipated application deadline for this position is approximately Monday, March 30, 2026.

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