Director, Media Strategy & Investments

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION:

Take 5 Oil Change — part of Driven Brands — is looking for a high-performing Director of Media Investments to translate strategy into action and insight. Reporting to the Vice President of Media Investments, this role is accountable for turning media dollars into measurable growth — powering Cars Per Day (CPD), retention, and brand health across our national and local footprint.

A critical piece of this role is owning the media plans for every Grand Opening — ensuring each new shop launches with precision, awareness, and immediate traffic lift.

The Director manages one Senior Manager of Media Analytics & Campaign Management, overseeing campaign execution, budget stewardship, and performance intelligence. In short: the VP sets the bets; this role proves and improves them.

How you will Own It:

• Grand Opening Media Leadership – Own the planning and execution of media strategies for every new Take 5 location, ensuring strong day-one awareness and sustained week-one traffic.
• Campaign Execution & Optimization – Lead day-to-day management of national, regional, and local campaigns, ensuring flawless delivery, pacing, and ROI.
• Performance Intelligence – Oversee dashboard development, pacing reports, and optimization tracking to translate media results into actionable insights.
• Agency Management – Manage day-to-day relationships with the media AOR, ensuring transparency, accountability, and measurable performance on every buy.
• Budget Stewardship – Reconcile and report all media spend, partnering with Finance to ensure Ad Fund dollars are used efficiently and predictably.
• Test & Learn Discipline – Operationalize media pilots and creative tests; measure outcomes and scale what works across markets and channels.
• Cross-Functional Collaboration – Partner with Creative, Brand, and Field Marketing to align campaigns with brand storytelling and local activation.
• Leadership & Development – Manage and coach the Senior Manager of Media Analytics & Campaign Management to deliver accurate, timely, and insight-driven reporting.

What you’ll Bring:

• Must be able to work in the United States on an ongoing basis without sponsorship.
• Bachelor’s degree required; MBA or advanced degree a plus.
• 8–10 years in media planning, buying, or analytics (brand, agency, or multi-unit retail experience preferred).
• Proven success managing agency relationships and ensuring accountability through data and performance.
• Strong command of media measurement tools, MMM, and attribution methodologies.
• Demonstrated experience leading Grand Opening or market-launch campaigns at scale.
• Financial acumen; able to reconcile, forecast, and optimize media budgets.
• Experience managing and developing team members.
• Excellent cross-functional communication and stakeholder management skills.

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Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.