The Director of Marketing Technology is responsible for creating marketing tech solutions, optimizing customer experiences, and advising clients on Adobe Workfront. The role involves collaboration for package offerings, automation strategies, and delivering presentations, while ensuring strong technical expertise and ongoing learning in the marketing technology space.
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
Bounteous is looking for a multi-solution platform architect with deep technical expertise in the marketing technology platforms to join our growing Digital Experience Platforms practice serving as a Director of Marketing Technology. Although this role will have an opportunity to work with various platforms, experience with Adobe Workfront and Adobe Workfront Fusion is required. This position necessitates knowledge of varying industry trends, business process automation best practices, and marketing technologies, so the ideal candidate should possess a desire to continually learn, improve and apply subject matter expertise to individual client needs and sales situations.
Positioned to ensure a seamless transition from pre-sales to delivery teams, this role serves as a trusted advisor to client and platform partners, with a primary focus on optimizing customer experiences and marketing strategies through the the effective use of platforms. A strong understanding of broader data and marketing technologies to design scalable architectures and strategies for successful platform implementations and launches is critical to success.
The role partners with client service and business development teams to identify and expand account opportunities, creating solutions that maximize customer value through marketing technology platforms. A person in this role severs as a trusted advisor to our clients in leveraging their platform solutions and helping them maximize the value they drive from their tools - not just through initial implementation but on an ongoing basis. They also help set up our delivery teams for success and oversee delivery as necessary to meet client objectives. This high-visibility role supports partnerships with Adobe and other platforms to foster innovation, drive product adoption, achieve company certifications, and influence product roadmaps.
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Responsibilities
- Serve as a platform expert with a focus on Adobe Workfront and Adobe Workfront Fusion
- Maintain subject matter expertise as platforms and tools evolve
- Stay on top of industry trends and ability and willingness to learn about and speak to a variety of platforms
- Identify and build out packaged offerings and/or accelerators to assist in sales and create more efficiencies leading to strong customer value realization and/or optimizations.
- Collaborate with platform partners on product roadmap advisory, feature exploration and development, and integration solutions and approaches
- processes and increase efficiency.
- Analyze complex business processes to identify areas for improvement and design automated workflows, scripts, and processes to enhance system performance.
- Develop and implement automation strategies for Workfront and Fusion platforms to streamline processes and increase efficiency.
- Partner with client service and business development to support pitches and follow-on client work
- Strategize, architect, and create approaches for scalable, tailored platform implementations
- Present and articulate subject matter expertise through compelling client presentations
- Scope estimates and collaborate on multi-solution and multi-platform solutioning and scoping
- Lead customer-facing workshops, demos, and hands-on labs
- Provide deep domain expertise in client business, technology stack, and data infrastructure, complemented by a wide-ranging knowledge base in digital marketing
- Provide thought leadership in the marketing technology space and help Bounteous differentiate as the go-to partner in this space
- Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
- Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
- Oversee and steer client programs and development work to meet client objectives
- Provide support to development teams with solutioning
Preferred Qualifications
- 10+ years of experience creating customer data and marketing technology solutions
- 3+ years of experience at a digital-first, global delivery agency/consultancy
- Strong consultative and client-facing skills
- Demonstrated expertise and experience implementing solutions with Adobe Workfront and Adobe Workfront Fusion
- Working knowledge of the entire Adobe Experience Platform range of products (RTCDP, CJA, AJO, Mix Modeler) and related platforms (such as Target) is a plus
- Self-driven; the ability to work independently, define a way forward, and solve problems with limited direction; proven capacity to drive results in an evolving and complex organization
- Strong communicator with all levels of leadership, management, and staff to achieve desired outcomes and build strong alliances and relationships
- Outstanding executive presence, presentation, and negotiation skills; the ability to inspire, engage, partner with, and influence senior leadership
- Excellent verbal and written communication skills
- Digitally-savvy and well-informed on innovations, trends, and technologies
- Degree in Computer Science, Data Science, Analytics, or related field or equivalent work experience preferred
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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
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Top Skills
Adobe Experience Platform
Adobe Workfront
Adobe Workfront Fusion
Ajo
Cja
Marketing Automation Technologies
Mix Modeler
Rtcdp
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