Director of Marketing

Paper is reimagining how schools support students so that every learner can reach their full potential. Our vision is a world where every student receives timely, personalized, and relevant academic support. We offer a suite of scalable solutions including 24/7 tutoring, writing feedback, math practice, college and career support, and AI-powered instructional tools that provide personalized support to all students, including multilingual learners. Our GROW high-impact tutoring program accelerates learning through targeted small-group instruction, delivers measurable gains in student achievement, and eases teacher workloads. Trusted by 500+ school districts across 40+ states and backed by leading investors including IVP, Sapphire Ventures, Framework Capital, and Reach Capital, we’re pursuing a bold goal: to drive the best academic outcomes for as many students as possible.

Job Description

This is a new chapter for marketing at Paper and a big opportunity to build and make a lasting impact. We’re looking for a strategic, action-oriented Director of Marketing to lead revenue generation for our fastest-growing offerings: GROW high-impact tutoring and AI solutions. You’ll own the strategy and execution to drive pipeline, unlock new revenue, and support renewals. The ideal candidate is equal parts strategist and doer, thrives in fast-paced environments (think Series A startup), and enjoys partnering closely with Sales to do great work together. 

This role reports to the Chief Revenue Officer and can be located in any geography in the US or Canada.

• Develop and own the end-to-end marketing strategy for GROW high-impact tutoring and AI solutions to increase awareness, engagement, and conversion 

• Lead execution of high-impact campaigns across events, regional dinners, sponsorships, press, thought leadership, and paid media

• Partner with SDRs and AEs to improve lead quality and outbound performance; manage email content and sequences in SaleLoft 

• Collaborate with Sales, Customer Success, and Marketing to build repeatable, scalable campaign playbooks 

• Ensure marketing tools (HubSpot, Canva, SalesLoft, etc.) are supporting needs

• Manage one direct report (Senior Product Marketing Manager) 

• Own marketing funnel reporting in partnership with Sales

Qualifications 

• 8+ years of marketing experience, including 5 years in B2B EdTech marketing and/or enterprise marketing  

• Deep understanding of the K-12 landscape and district decision-making process

• Strategic thinker with a bias for action (comfortable leading, building, and doing)

• Strong verbal and written communicator able to influence cross-functional teams

• Proven ability to execute campaigns that deliver measurable pipeline and revenue impact

• Experience in fast-paced startup environments and comfort with ambiguity

• Attention to detail is critical for this role – please take the time to respond to the application questions when submitting your application 

The annual salary range for this position is $170,000-$190,000 USD or $136,000-162,000 CAD, plus equity. Please note that the final offer amount is determined by multiple factors, including geographic location as well as candidate experience, and may vary from the amounts listed above.

What is it like to work at Paper? You will:

• Be joining a remote-first company with a collaborative, mission-driven culture working together to write the next chapter of Paper!

• Have opportunities to connect in person throughout the year, even while working remotely day-to-day.

• Be part of an exciting new era of growth, with fresh leadership, a bold product vision, and a redefined charter.

• Thrive in a fast-moving, build-from-scratch environment where agility and critical thinking guide decisions, collaboration is built on trust and healthy challenge, and every team member takes ownership to deliver real customer impact and grow every day.

Additional Benefits:

• Comprehensive & competitive compensation, health benefits, retirement plan, stock options, and more.

• In addition to vacation days, we provide Paperites with sick days and 4 extra weeks off - including statutory holidays, Paper Days throughout the year, and a full Paper Week from Dec 25 to Jan 1.

• A $500 stipend to set-up your workspace and $100 monthly stipends to support with on-going workspace needs.

• We support growing families with generous paid parental leave.

• Unlimited access to tutoring and educational support for children of Paper employees.

You’ll be joining a team of mission-driven builders who care deeply about equity in education, and who thrive in a culture of ownership, velocity, and continuous learning. If you’re energized by challenges, inspired by impact, and ready to help lead a high-growth business through its next phase, we’d love to meet you.

We believe diverse teams build better products and we are committed to creating an inclusive environment for all employees. Paper does not discriminate on the basis of race, color, religion, gender, gender orientation, gender expression, sexual orientation, age, national origin, disability, marital status, or military status.

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