Head of Marketing

Polar Analytics: The All-in-One Data Platform for Consumer Brands 🐻‍❄️

Polar Analytics simplifies data so brands can make smarter, faster decisions without the complexity of traditional tools. Powerful yet user-friendly, it gives DTC brands the insights they need to scale profitably.

🚀 Our mission? To help indie DTC brands compete and grow—faster and more profitably.

🔥 4,000+ Brands and Growing

We’ve scaled to 4,000+ active merchants (Jan 2025) and are on track for 10,000+ this year.

💡 Cutting-edge tech, Built for Simplicity

We leverage the modern data stack to deliver enterprise-level insights—without the need for a data team.

💰 Backed by World-Class Investors

We’ve raised $28.5M with Frst, Point9, and Chalfen Ventures, a top-tier B2B SaaS investor known for spotting future unicorns early.

👥 A Team of eCommerce Experts

Our team brings experience from leading eCommerce SaaS platforms, united by a mission to build the next industry leader.

As Head of Marketing, you will own the pipeline and lead all marketing efforts to take Polar to our next ARR Milestones.
This is a high-impact, high-ownership role reporting directly to our CEO. You’ll be joining a 32-person team with a great product (100% NRR, loved by customers) and huge organic momentum, but we need your expertise to unlock scalable acquisition and drive our Account-Based Marketing (ABM) strategy.
If you love the idea of architecting a marketing machine in a product-market fit company – and reaping the rewards of that success – this role is for you.

• Strong Foundation: Product-market fit with enthusiastic customers and primarily inbound growth to date (referrals, SEO).

• Big Challenge to Solve: Build a repeatable demand-gen engine to 10× pipeline – we’re pivoting to ABM and creative outbound plays (including leveraging AI in campaigns) to reach all our ideal customers.

• Make Your Mark: As our first marketing exec, you’ll set strategy, process, and culture for marketing. It’s a chance to leave a legacy by scaling a startup to its next milestone and beyond.

• Resources to Succeed: You’ll inherit a small team of 3 marketers (growth, engineering, content) ready to be led, a ~$1-2M marketing budget, and support from founders & advisors who deeply value marketing.

• Great Culture & Team: Join a no-ego, passionate team spread across North America and Europe. We believe in ownership, impact, and continuous learning, and we genuinely care about each other and our customers.

• Build & Scale Demand Generation Engine: Own our SQL/pipeline targets end-to-end. Design and execute a repeatable demand generation machine that efficiently converts spend into pipeline and revenue. This includes experimenting with channels (outbound, paid social/search, content, partners) and optimising CAC for a faster payback. You’ll ensure we have the campaigns, tools, and analytics in place to consistently hit our lead and pipeline goals.

• Drive ABM Success: Lead our pivot to an Account-Based Marketing approach. Define our target account list and ICP, craft multi-touch campaigns (personalised outbound, targeted ads, content, events) to move accounts from Aware ➡️ Interested ➡️ Closed-Won. You’ll operationalise the ABM playbook and iterate on it to open up pipeline from bigger mid-market accounts. Early success here will be critical to hitting our ambitious growth targets.

• Optimise Top-of-Funnel & New Channels: Take our top-of-funnel to the next level. Today ~65% of our leads come via word-of-mouth and SEO (great, but not infinitely scalable). You will identify and scale new acquisition channels – whether that’s creative outbound sequences, strategic partnerships (e.g. agency referrals), or novel campaigns (we’ve seen promising results with an AI-powered email outreach program that you can expand). Your goal is to unlock predictable lead flow beyond organic inbound.

• Team Leadership & Cross-Functional Collaboration: Build and mentor a high-performing marketing team. As we grow, you’ll hire and coach specialists across demand gen, product marketing, content, etc. instil a data-driven, experimentation culture in the team. You’ll also work hand-in-hand with Sales, ensuring smooth lead handoff, unified messaging, and shared accountability for revenue. (Bonus if you’ve managed SDRs or sales dev before – you’ll have input on our outbound strategy too.)

• Strategic Leadership & Positioning: As part of the leadership team, you’ll shape our overall go-to-market strategy. Refine our messaging and positioning to resonate with e-commerce brands. Oversee content and PR efforts that bolster our brand (with a bias toward content that fuels demand gen). Continuously analyse marketing performance metrics, report to the exec team, and double down on what works. In short, act like an owner of the marketing function, with an eye on efficient growth and ROI at all times.

• You're a proven SaaS marketing leader: 8+ years in B2B SaaS marketing with 3+ years in a demand gen leadership role (e.g. Head/VP of Marketing, Director of Growth). You have owned pipeline or revenue targets and delivered on them. (In your last role, you can point to specific SQL or revenue numbers you drove quarter over quarter.)

• You're a demand generation expert: Deep expertise in building scalable lead gen engines. You know how to allocate budget across channels to hit SQL/MQL goals, and how to optimise each stage of the funnel. You’ve successfully grown lead volume while improving metrics like CAC, LTV, payback period, conversion rates, etc.

• You've build the ABM & Enterprise playbook: Hands-on experience with Account-Based Marketing or selling to mid-market/enterprise customers. You know how to segment and prioritise accounts, personalise outreach at scale, run multi-channel ABM campaigns, and measure account engagement.

• You're data-driven & analytical: You make decisions based on data and experimentation. Comfortable with marketing analytics and attribution modelling (CAC, LTV, MER, cohort analysis). Proficient with tools like HubSpot/Salesforce, marketing automation, and ideally our own platform (you’ll be a power user of Polar Analytics!). Fluency in marketing KPIs is a must – you measure what matters and aren’t afraid of spreadsheets/SQL to get answers.

• You're aligned to sales and have a revenue mindset: Track record of tightly aligning with sales teams. You’ve implemented processes for lead scoring, SLAs, and feedback loops with Sales. You think in terms of revenue, not just leads – always considering downstream conversion and quality. (Experience managing or working closely with SDR/BDR teams is a plus.)

• You’re a builder and leader: You’ve hired and developed marketing teams, and thrive in a fast-paced, unstructured environment. You combine strategic thinking with a roll-up-your-sleeves attitude – whether that’s writing a landing page brief or diving into campaign data, you lead by example. Importantly, you act like an owner, taking initiative and accountability to drive results without waiting for direction.

• You have Industry & domain knowledge: Experience marketing products to SMB or mid-market customers (ACVs in the ~$10K–50K range, short sales cycles) is highly preferred. E-commerce or MarTech domain experience is a bonus (understanding the mindset of Heads of eCom/Digital and the Shopify ecosystem can ramp you up faster). Regardless, you have a keen interest in e-commerce/DTC and emerging trends (we’re leveraging AI heavily – you should be excited by the possibilities of new tech to engage customers).

We believe in a structured, fair, and transparent hiring process. While the steps may vary by role, here’s what you can expect:

1. Recruiter Screen (30 mins): A call with our Head of Talent to talk through your current/past experience and your motivations and Tell you more about Polar Analytics.

2. Role Fit Interview (45 mins): Here, you'll meet either the Hiring Manager or a team member of a similar level to discuss your ways of working and understand your skillset and ability for the role.

3. Competency Deep Dive (1 hour): This interview usually consists of a practical element (case study, Presentation, Technical Problem Solving etc) designed to give you a broader understanding of how we drive impact at Polar. This will be with the hiring manager and one other team member.

4. Culture Interview (45 mins): A conversation with one of our Culture Champions. We assess your team fit based on our values (see below).

 We value your time and effort in the application process, and we aim to provide feedback as quickly as possible.

• 🤝 No Ego – We work as a team, valuing everyone’s input.

• 🪞 Transparency – Honest feedback and open communication drive our growth.

• 🚀 Growth Mindset – We constantly learn, improve, and push for excellence.

• 💜 Care for Others – We lead with empathy and put our customers first.

• 🔑 Act Like an Owner – We take responsibility and drive the business forward.

• 🎯 Driven by Impact – We focus on delivering real value to our customers.

• 🌎  Choice-First Work Culture – We focus on impact.

• 🏖 5 weeks of vacation

• 💰 Competitive salary & equity

• 💻 Latest MacBook

• 🏡 Remote Office Upgrade budget to spend in your first year to ensure you have the best environment possible to work in

• 🩺 Private Health Insurance – Based on your location.

• 😍  Company-Wide Offsites Every 6 Months – Align on vision and strengthen our team bonds.