Director, Marketing

Who We Are

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2020, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules.

In 2026, we introduced Framework Laptop 13 Pro, a ground-up redesign built for power users and developers, bringing a massive leap in battery life, a new CNC aluminum chassis, and our first Ubuntu Certified system, all while remaining repairable, upgradeable, and entirely yours.

We've seen a fantastic reception to Framework Laptop 13 Pro, with MKBHD calling it our “best build yet," Linus Tech Tips declaring "The Framework Pro 13 is peak laptop," and Gizmodo naming it "The Best Modular Laptop Ever Made." That builds on years of recognition from outlets like Ars Technica and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. We're incredibly proud to be recognized as #5 on Fast Company's Most Innovative Companies of 2026, proof of our growth since first appearing on the list at #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

The Position

We're looking for a Director, Marketing role to own strategy and execution across events, community, product marketing, Linux marketing, and PR. You'll report to our CMO and manage a team of four spanning those functions. You'll stay very hands-on in product marketing, shaping messaging, positioning, and leading in-person review cycle prep for products like Framework Laptop 13 Pro, while setting the strategic direction for the rest of the team and working with them to run the day-to-day, whether that's at a launch photoshoot or an event like Open Sauce.

This is a fast-paced, 60/40 managerial/IC role designed for someone who enjoys both leading a team and getting in the weeds. It moves quickly because the impact is real: your team's work reaches customers directly and shapes how we fix consumer electronics for more people. You'll see decisions turn into initiatives fast, and you'll be close enough to the product and the team to feel that impact firsthand.

This is a remote position based in the US, with up to 10% travel required. If you're local to the San Francisco area, we spend one day a week together in person at our headquarters.

What You'll Do

• Strategy & Team Leadership (60%)
• • Lead, develop, and support a small but mighty team of four, covering events, community, product marketing, Linux marketing, PR, and influencer marketing.
  • Define strategy, optimize operational processes, and oversee team execution of campaigns and customer communications.
  • Own and manage the marketing team's budget, prioritizing investment across events, community, product marketing, Linux marketing, PR, and influencer marketing.
  • Work closely with the Creative Director and the creative team to keep the marketing and creative teams aligned through launch campaigns and other marketing initiatives.
• Hands-On Product Marketing (40%)
• • Closely partner with the product marketing manager and pick up products yourself to fully cover the team's product marketing needs.
  • Lead GTM briefings for the web, customer experience, and marketing teams, writing product messaging and copy, defining target audiences, and coordinating marketing initiatives that pull in the rest of the team's functions.
  • Lead the media review cycle for your assigned products, traveling to the SF office for physical unit preparation.
  • Partner with hardware product managers and supply chain and logistics teams to keep customers informed as products move from development into their hands, maintaining Framework’s commitment to radical transparency.

What You Need

• 5+ years of experience in marketing, with at least 3 years directly managing and developing a team, and genuine comfort spending a portion of your time as an individual contributor rather than solely directing others.
• Deep, hands-on experience owning product marketing for a physical product end-to-end, including GTM planning, positioning, and messaging, ideally in consumer electronics, computer hardware, or another hands-on hardware category.
• Demonstrable familiarity with at least one of the following audiences: hardware DIYers, computer tinkerers, Linux enthusiasts, Linux-based software developers, or AI developers.
• Experience coordinating closely with hardware product management, supply chain, and logistics teams to keep customers accurately informed, particularly in fast-moving or lean organizations.
• Comfort setting strategic direction for events, community, Linux marketing, PR, and influencer marketing, trusting your team to run day-to-day execution, but jumping in to help wherever necessary.
• Experience building and managing a marketing budget, including prioritizing spend across multiple channels and functions.
• Excellent written and verbal communication skills, with the ability to translate technical hardware detail into messaging for a range of audiences.
• Willingness to travel (roughly once every 2 months) to Framework's San Francisco office for product review cycles and workshops, plus occasional travel for marketing events and photoshoots.

What's Nice to Have

• Familiarity with Framework Computer, our products, and our community.
• Experience in consumer electronics marketing.
• Experience with PC building or other hardware DIY projects (3D printing, Arduino, Raspberry Pi).
• Experience partnering with a Creative Director or in-house creative team on integrated launch campaigns.
• Background in an early-stage or scaling startup, comfortable building process where none exists yet.

What You'll Love

• Competitive salary, equity, and health benefits
• Paid company holidays plus 20 PTO days per year
• Paid Parental Leave
• Flexible work hours and locations, including every other Friday off!
• 401K with matching for US employees
• The chance to work at a startup that is making a positive social and environmental impact.

Equal Opportunity

We commit ourselves to the principles of equal employment and a diverse work environment. With inclusion being one of our core values at Framework, we do not discriminate on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local laws. We will consider qualified applicants regardless of criminal histories pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Ordinance.

We are also committed to providing reasonable accommodations for all qualified individuals with disabilities. If you require an accommodation to participate in the application or interview process, please let us know by reaching out to [email protected].

The pay range for this role is $171,000 - $220,000 USD per year. The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.

Additional Notes

Please be aware that we only post jobs directly on our career site, LinkedIn, ZipRecruiter, Monster, Talent.com, MyJobHelper, Adzuna, Jora, and Jooble. We do not use Indeed. For the safest experience, please apply directly on our career site. We also follow a rigorous hiring process, meaning we do not extend offers without multiple rounds of live interviews. Most importantly, we do not issue checks to candidates and will never ask for personal financial information, such as bank details or credit card numbers, during the interview and offer process. We manage onboarding through our HRIS platform and provide all necessary equipment directly to our employees. All official communications during the interview process only come from @ats.rippling.com and @frame.work. If you receive a suspicious message, email, or job offer, please do not click on any links and report this incident to us at [email protected].