Director of Marketing (Workforce Management Software)

Position Title: Director of Marketing (Workforce Management Software)

About AutoTime

AutoTime Software is a trusted leader in Aerospace & Defense workforce compliance solutions, delivering timekeeping, labor tracking, and payroll accuracy software trusted by top-tier A&D contractors for over 20 years.

Now part of Solen’s growing software portfolio, AutoTime is in an exciting transformation phase — scaling its next-generation SaaS platform and expanding partnerships across ERP, MES, and payroll ecosystems.

Role Overview

The Director of Marketing is responsible for building and executing an integrated go-to-market strategy that accelerates pipeline generation, establishes AutoTime as the category expert in compliant workforce management, and supports revenue growth across aerospace, defense, and advanced manufacturing verticals. This role combines strategic leadership with hands-on execution, emphasizing measurable business impact, demand generation, and cross-functional partnership.

Success is measured by pipeline created, customer acquisition cost efficiency, brand awareness in target verticals, and revenue contribution aligned with sales targets.

Key Responsibilities

Marketing Strategy & Business Alignment

·    Define and execute a comprehensive marketing strategy aligned with annual revenue goals, product roadmap priorities, and market expansion targets.

·    Identify and size high-impact demand generation opportunities within target verticals (aerospace, defense, manufacturing, etc.) and prioritize campaigns based on ROI, feasibility, and sales readiness.

·    Develop clear positioning and messaging around AutoTime's core differentiators: compliance expertise (DCAA, FAR, DFARS, CAS), time and attendance mastery, and labor tracking for regulated industries.

Demand Generation & Pipeline Development

·    Own integrated demand generation strategy spanning digital channels (SEO, SEM, paid social, email, marketing automation), events, account-based marketing, and partner channels.

·       Partner closely with sales leadership to define pipeline targets, MQL/SQL conversion metrics, and SLA between marketing and sales, ensuring accountability to revenue goals.

·       Develop and execute campaigns targeting key accounts and buying committees in core verticals, using a mix of inbound and outbound tactics.

·       Build and manage marketing automation and lead nurturing workflows to support complex, multi-touch enterprise buying cycles.

Brand & Content Leadership

·       Create and maintain a compelling content strategy (website, case studies, whitepapers, webinars, blogs, thought leadership) that demonstrates AutoTime's expertise in labor compliance, time and attendance, and workforce visibility.

·       Oversee website strategy, design, optimization, and user experience to ensure it effectively communicates value, supports SEO, and converts visitors to leads.

·       Ensure brand consistency and clarity across all marketing touchpoints and customer-facing materials.

Product Marketing & Enablement

·       Partner with product and engineering leadership to understand roadmap and new features, translating capabilities into customer value propositions and sales enablement content.

·       Develop competitive analysis and positioning to differentiate AutoTime in the workforce management and time and attendance markets.

·       Create and maintain sales collateral, data sheets, ROI calculators, and presentation materials that support the sales team in closing deals.

Events, Partnerships & Brand Awareness

·       Plan and execute industry events, trade shows, and webinars to increase brand visibility and generate qualified pipeline in target verticals.

·       Identify and manage marketing partnerships (resellers, technology partners, industry associations) to extend reach and credibility.

·       Build relationships with industry influencers, analysts, and media to support thought leadership and brand building.

Performance Measurement & Optimization

·       Establish and track comprehensive marketing KPIs: pipeline created, MQL/SQL volume, conversion rates, CAC, LTV, and revenue influenced.

·       Build reporting dashboards and provide regular insights to leadership on marketing performance, spend allocation, and ROI by channel and campaign.

·       Use data to continuously optimize campaign mix, budget allocation, and tactics to maximize pipeline and revenue contribution.

Team Building & Execution

·       Recruit, hire, and develop a small, high-performing marketing team (or manage a mix of internal staff and external agencies) to execute the marketing plan.

·       Set clear priorities, build repeatable processes, and establish accountability for results across the team.

·       Mentor team members on demand generation, content strategy, and customer-centric marketing.

Qualifications

Required

·       8+ years of B2B SaaS or enterprise software marketing experience, with at least 3 years in a leadership role owning pipeline and revenue-aligned marketing.

·       Proven track record building and scaling integrated demand generation programs from the ground-up that support complex enterprise sales cycles and drive measurable pipeline and revenue impact.

·       Deep hands-on experience with marketing automation, CRM, digital marketing channels (SEO, SEM, paid social, email), and marketing analytics.

·       Strong content strategy and storytelling skills, with ability to translate technical software capabilities into clear value propositions for executives and end users.

·       Data-driven mindset with ability to define KPIs, build dashboards, analyze performance, and optimize campaigns based on insights.

Preferred

·       Experience with workforce management, HCM, ERP, or labor-related software solutions.

·       Experience marketing to industrial, manufacturing, aerospace, defense, or regulated compliance-heavy industries, or to enterprise organizations with stringent audit and compliance requirements.

·       Background in account-based marketing (ABM) or multi-touch campaign orchestration.

·       Experience in a growth-stage or scaling software company with entrepreneurial energy and hands-on execution.

·       Familiarity with regulated industries and the buying processes associated with compliance-critical software.

·       Track record hiring and developing marketing talent.

Personal Attributes

·       Highly pragmatic, ROI-focused, and execution-oriented; avoids unnecessary complexity and buzzwords.

·       Comfortable with hands-on execution as well as strategic planning; willing to do the work alongside the team.

·       Strong cross-functional collaboration skills; able to partner effectively with sales, product, customer success, and executive leadership.

·       Customer-centric mindset with empathy for buying committees in regulated, risk-averse industries.

·       Bias toward speed and measurable results over perfection or lengthy planning cycles.

·       Resilience and adaptability in a fast-moving business environment.

Location and Reporting

The Director of Marketing reports to the CEO / General Manager and works collaboratively with the entire leadership team including Sales, Product, Engineering, and Professional Services. The role is flexible for remote work and periodic travel to customer sites, industry events, and company meetings as business needs require (<10%).

Equal Opportunity and Advancement Statement 

Solen Software Group is a performance-oriented organisation that values career advancement, internal development, and transparent practices. We are an equal opportunity employer and are committed to creating an inclusive, welcoming environment for all team members. 

We do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other legally protected status. All qualified applicants will receive consideration for employment without regard to any of these characteristics. 

Recruitment Disclaimer 

Solen Software Group will never request payment, banking information, or other sensitive personal or financial details during any stage of the recruitment process. All official communication will come from a verified @solensoftwaregroup.com email address. Any outreach outside these standards should be disregarded and reported through our official channels.