Director, Marketing Strategy & Operations

About the role:

Responsibilities: 

• Global Marketing Operations Leadership
• Oversee global marketing operations, orchestrating everything from lead acquisition to revenue generation
• Champion best-in-class processes—including lead scoring, attribution, database management, segmentation, and digital marketing workflows—to ensure no lead is left behind
• Strategic Alignment & Stakeholder Engagement
• Drive engagement and alignment with senior leadership across business units
• Partner with Finance and cross-functional operations teams to lead annual/quarterly planning processes, ensuring marketing goals and budgets map to Cresta’s strategic objectives
• Pipeline Generation & Campaign Execution
• Lead pipeline strategy to drive demand and growth for Cresta’s strategic and enterprise segments
• Ensure full closed-loop reporting from lead to revenue, optimizing funnel performance and revealing actionable insights on campaign ROI
• Marketing Technology & Data Governance
• Configure, integrate, and optimize the marketing tech stack (e.g. HubSpot, Salesforce, Tableau)  to track, analyze, and scale global marketing programs
• Own and maintain the marketing database, enforcing data hygiene, segmentation, and compliance (GDPR, CAN-SPAM)
• Operational Excellence & Process Optimization
• Identify workflow inefficiencies and implement streamlined, automated solutions for effective lead management, forecasting, and reporting
• Develop and manage the marketing forecast model, providing accurate projections for pipeline and revenue contribution
• Lead the Marketing OKR process and take ownership of crafting board presentation slides with the CMO
• Measurement & Insights
• Design and refine dashboards, analytics frameworks, and KPI reviews that enable data-driven decisions
• Deliver accurate, actionable insights on campaign performance, channel ROI, and marketing’s overall impact on revenue
• Cross-Functional Collaboration
• Partner with Sales, Finance, Product, IT, and the broader Revenue Operations team to align marketing ops with wider business initiatives
• Collaborate on major go-to-market launches, budget planning, and technology integrations to drive a seamless buyer experience
• Team Management & Culture
• Manage current team (1 team member today) with long-term ability to build out a global function
• Cultivate a high-performance, data-informed culture, ensuring alignment with Cresta’s values and long-term objectives

Qualifications We Value:

• 7+ years in strategic operational roles (marketing operations, product marketing, revenue ops, or analytics), ideally within a global and cross-functional environment
• 5+ years specifically in marketing operations, with demonstrated success in lead lifecycle management, data integrity, technology integrations, and funnel optimization
• 5+ years managing Hubspot (or a similar marketing automation platform) and Salesforce CRM; advanced proficiency in configuring, integrating, and optimizing these tools
• Expertise in demand generation, funnel metrics, marketing attribution, and closed-loop reporting
• Strategic problem solver with exceptional project management and influencing skills; proven ability to lead complex initiatives and communicate effectively at all org levels
• Deep understanding of database structures, data hygiene, and analytics best practices

Perks & Benefits:

We offer a comprehensive and people-first benefits package to support you at work and in life:

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family
• Flexible PTO to take the time you need, when you need it
• Paid parental leave for all new parents welcoming a new child
• Retirement savings plan to help you plan for the future
• Remote work setup budget to help you create a productive home office
• Monthly wellness and communication stipend to keep you connected and balanced
• In-office meal program and commuter benefits provided for onsite employees

Compensation at Cresta 

Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.

The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family.

Salary Range: $175,000 – $220,000 + Offers Equity

We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.  If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]