Director, Marketing Operations

About the Role: 
Dragos is seeking a Director of Marketing Operations to serve as the strategic backbone of our global marketing team. This leader will own the systems, data, processes, and people that power marketing's ability to operate at scale with precision, accountability, and an eye toward what's next. In an era defined by AI-driven transformation, this role is equal parts strategist, operator, coach, and innovator.

Responsibilities: 

Team Leadership & Organizational Development

• Lead, mentor, and develop a team of marketing operations professionals across orchestration, activation, and martech disciplines; prioritize coaching, career pathing, and psychological safety
• Set clear expectations, hold the team accountable to deliverables and timelines, and model a culture of ownership and continuous improvement
• Identify skills gaps and build development plans that grow team members into increasingly high-value contributors
• Actively evaluate team performance and ensure each role is operating at its full potential

Strategy, AI Innovation & Martech Leadership

• Define and execute the vision for marketing operations from campaign infrastructure and lead management to AI adoption and measurement requirements
• Lead the team's AI adoption strategy: identify use cases, evaluate and onboard new tools, and embed AI-powered workflows that improve productivity across the GTM team
• Own the full marketing and BDR technology stack, including governance, utilization, integration, and optimization. Current stack: HubSpot, Salesforce, 6sense, LeanData, LinkedIn, BrightSpot, Nook, ZoomInfo, Zoom, Claude, Swoogo, Zapier, and User Evidence
• Serve as Marketing's primary point of contact for Marketing and BDR objects in Salesforce.com and HubSpot; partner with RevOps as the single source of truth for reporting and collaboration on other technologies that support Marketing
• Audit existing technology investments; retire tools that are not delivering measurable value; research and evaluate new platforms that improve efficiency, data quality, or scalability
• Serve as a strategic advisor to marketing leadership on operational readiness, capacity, and the innovation roadmap

Process Optimization, Campaign Orchestration & Communications

• Define, document, and enable team adoption of core marketing operations processes, creating the playbooks and standards the team needs to scale without adding headcount
• Own the campaign operating model end-to-end: campaign hierarchy maps, campaign calendars, briefs, and blueprints (bill of materials); ensure all campaigns and their supporting elements are delivered on time and on budget
• Drive process optimization across budget and spend management, lead management workflows, content creation and management processes, and the intake and prioritization process for marketing tasks and projects
• Lead cross-functional coordination between Marketing, Product Marketing, and Creative; reducing delays caused by misalignment, unclear ownership, or absence of structured handoffs
• Own the promotional copy review process and final copy approvals
• Improve visibility and communication of marketing's in-flight activities to the broader organization; provide executive-ready summaries for leadership
• Maintain centralized marketing repositories (SharePoint, Confluence) to ensure institutional knowledge is documented, current, and accessible
• Publish weekly status updates and escalate blockers, risks, and resource gaps proactively

Campaign Activation & Day-to-Day Execution

• Ensure all marketing activation requests, including HubSpot emails, nurtures, landing pages, event support, forms, list uploads, SFDC campaign codes, and UTM parameters, are executed accurately and on time
• Publish blogs to Dragos.com and LinkedIn and support organic social postings across corporate channels, adhering to all SEO standards and brand guidelines
• Support activation requests from the Customer Experience, Product, and Intelligence and Services teams for email communications and content publishing
• Maintain QA standards across all marketing automation workflows, tracking configurations, and campaign launches
• Maintain documentation of systems, processes, and workflows

Data, Technology & Scalability

• Own marketing data quality: account scoring models, ICP and persona data, segmentation, hygiene, enrichment, and governance standards
• Drive automation of routine integrations and workflows improving speed to lead, data enrichment, and account engagement visibility through tighter HubSpot, Salesforce, 6sense, Zoom, and LinkedIn integrations
• Ensure Dragos is fully utilizing existing technology investments; identify and close adoption gaps across the martech stack
• Research and evaluate emerging AI and martech tools that can improve GTM productivity and efficiency
• Build and maintain reporting frameworks that give leadership real-time visibility into pipeline influence, campaign performance, and funnel health
• Partner with Marketing, RevOps, Sales, and Partner teams to ensure consistent data management and governance standards across the revenue org

Qualifications: 

• 8+ years of marketing operations experience at a high-growth B2B SaaS company, ideally scaling revenues between $100M and $300M+
• 3+ years managing and developing high-performing teams
• Deep expertise with MAP and CRM tools; hands-on experience with ABM platforms; experience leveraging AI for productivity gains or competitive advantage
• Experience with enterprise SaaS, IT, cloud, or technology products, managed services, and professional service offerings
• Strong analytical skills, able to collect, organize, and synthesize large volumes of data to reach clear, data-driven conclusions about strategy and go-to-market activities
• Self-starter who thrives with minimal supervision and in environments where initiative is recognized and rewarded
• Excellent oral and written communication skills; equally comfortable presenting to the executive team and engaging with technical and non-technical stakeholders; effectively adjusts communications based on target audience
• Exposure to building and executing an AI adoption roadmap within a marketing function is a plus
• Familiarity with cybersecurity, ICS/OT environments, or related enterprise technology spaces is beneficial but not required
• Experience in startups or growth-stage companies, particularly during periods of change, is advantageous

Compensation: 

• Salary: $185,000
• Competitive Equity Package  
• Comprehensive Benefits Plan 

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