Director of Marketing Operations

The Opportunity

We’re looking for a strategic and hands-on leader to join our Marketing organization as the Director of Marketing Operations & Insights. In this high-impact role, you’ll guide our evolution toward an Enterprise Account-Based Marketing (ABM) model by scaling systems, surfacing data-driven insights, and building the operational infrastructure that connects marketing to revenue.

Reporting to the SVP of the Center of Excellence, you’ll lead both the Marketing Operations and Marketing Data & Insights teams. You’ll collaborate cross-functionally with Demand Generation, Sales, Revenue Operations, and Finance to create a marketing engine that’s precise, predictable, and measurable.

This is an ideal role for someone who thrives at the intersection of strategy, systems, and storytelling—and who wants to play a key role in transforming how a fast-moving SaaS company goes to market.

Responsibilities

• Drive the strategy and execution of marketing operations and insights in alignment with business goals and budgets.

• Partner across teams to support our shift from lead-based marketing to an account-based, enterprise-focused model.

• Oversee the marketing tech stack—including Salesforce, Marketo, 6sense, Qualified, and more—ensuring tools are integrated and adopted.

• Lead a growing team of managers and analysts, fostering a culture of accountability, enablement, and continuous improvement.

• Optimize campaign setup, lead routing/scoring, data flows, and multi-touch attribution to power ABM programs.

• Own marketing performance reporting, including dashboards, KPIs, and executive insights that drive decisions.

• Champion cross-functional collaboration with GTM teams including Sales, Finance, and RevOps to ensure shared visibility and impact.

Requirements

• 7+ years of experience in marketing operations, revenue operations, or GTM strategy roles—ideally in high-growth B2B SaaS environments.

• 5+ years of hands-on ABM and demand generation support, including campaign measurement and funnel optimization.

• Proven experience managing and evolving a modern martech stack (e.g., Salesforce, Marketo, 6sense, Tableau, Google Analytics).

• Strong analytical and problem-solving skills with a data-first mindset; able to connect performance to strategy.

• Skilled in operational process design, documentation, and systems governance.

• Experience leading and developing high-performing, cross-functional teams.

• Bachelor’s degree required; MBA or equivalent senior-level experience preferred.

• Ability to travel approximately 10% of the time.

Don’t meet every single requirement?

We encourage you to apply anyway. Research shows that people from underrepresented groups often only apply when they meet 100% of the criteria—but we believe great candidates come from a variety of backgrounds. Your experience might be exactly what we need in this role or another!

Application Process

• Meet with a recruiter

• Connect with the hiring manager

• Participate in a panel interview

• Final offer stage

Accommodations

At UserTesting, we’re committed to creating inclusive and accessible experiences for all candidates. If you need accommodations or have specific requests for how we can tailor our interview process, please contact us at [email protected]. If you'd prefer to speak to someone directly, just ask—we’re here to support you.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.