Lead marketing for an AI-for-manufacturing startup: build marketing systems, brand and positioning, content engine, product launches, sales enablement, and scalable campaign/process infrastructure to drive pipeline and align with sales.
Your Opportunity
Our client is a well-funded, series A, AI startup that builds agents for the factory floor. They develop and distribute a software-first agent layer that plugs into the cameras and machines factories already have, and are prototyping robotic arms that extend their agent’s capabilities into the physical world. Their models run and act at the edge so agents can see, decide, and act in real time. Events and metrics flow into a dashboard that provides plant teams immediate visibility. They’re approaching a large (~$140B) and underserved market with a disruptive, asset-light alternative to hardware-heavy robotics and batch analytics. The company has already found traction with manufacturing customers across Quebec, Ontario and the United States, with deployments spanning food and beverage, materials processing, wood processing, plastic extrusion, construction materials and other industrial environments.
This is a senior marketing leadership role reporting directly to the CEO, with a dotted line to the head of enterprise sales. You will lead and grow the marketing team while collaborating with a fractional CMO who owns demand generation. Your mandate is the systems, brand infrastructure, and content engine that the rest of the go-to-market motion depends on.
Key Responsibilities
- Marketing systems and operations: Own and evolve the marketing technology stack; build the infrastructure connecting marketing activity to sales pipeline with clean data flows and clear performance visibility
- Campaign and process infrastructure: Establish scalable processes for campaign execution, content production, and cross-functional collaboration with the sales team
- Channel and tooling expansion: Identify and implement new tools and channels as the company’s needs evolve, including laying groundwork for paid programs when the time is right
- Brand and positioning: Build and maintain a sharp, consistent brand narrative and voice across all touchpoints as the company scales
- Product launches and announcements: Own go-to-market execution for product launches, major announcements, and key campaign moments
- Content development: Develop and maintain a pipeline of thought leadership, case studies, one-pagers, and social content that reflects the company’s technical depth and credibility in the manufacturing sector
- Brand governance: Manage and evolve brand guidelines across the website, sales collateral, and event presence
- Sales enablement: Partner with the sales team to develop materials that support pipeline development and deal progression in the manufacturing sector
- Funnel alignment: Ensure tight alignment between marketing and sales on messaging, ICP, and lead handoff
Your Know-How
- 5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company, with meaningful exposure to industrial or manufacturing buyers
- Demonstrated experience marketing to manufacturing, industrial, or related enterprise buyers, with fluency in the personas, buying cycles, and credibility requirements of the sector
- Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks
- Equally capable of setting brand strategy and executing on content and campaigns directly
- Strong content and storytelling instincts, with the ability to translate complex AI or technical capabilities into clear narratives for non-technical buyers
- Comfortable operating with autonomy and ambiguity; you build structure rather than wait for it
- Startup experience with a track record of delivering results in resource-constrained environments
- Experience with marketing tech stacks including Salesforce (CRM), Mailchimp, Buffer,Webflow, and Figma/Canva
It’s a Bonus If
- You have experience working with AI-powered creative or marketing workflow tools
- You have managed agency or contractor relationships for content or creative production
- Your background includes go-to-market work at a company serving regulated or compliance-heavy industrial environments
As this role is open to anywhere in Canada or the United States, the posted salary range is to cover a variety of locations (everything from small towns to big cities!). Compensation range by specific location will be shared during the interview process.
CompensationThe base pay range for this role is CA$125,000 – CA$175,000 per year.
Similar Jobs
.png){kind=logo}
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
Lead HR support for NBCUniversal's Canadian workforce, focusing on Quebec. Provide strategic HR guidance on employee relations, compliance, and workforce growth while supporting cross-border initiatives with the U.S. team.
Top Skills:
ExcelOutlookPowerPoint
16 Minutes Ago
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
The HR Coordinator will support HR services and programs, ensuring compliance and a positive employee experience across Canada and the U.S. Responsibilities include managing HR data, facilitating recruitment, and handling employee inquiries while contributing to various HR projects.
Top Skills:
ExcelOutlookPowerPoint
AdTech • Cloud • Digital Media • Information Technology • News + Entertainment • App development
Design and implement a scalable UGC framework in Unreal Engine: data models, runtime systems, scripting model, APIs, sandboxing, performance budgets, and AI-enabled content tooling. Partner across gameplay, online, tools, and AI/ML teams, drive prototypes and documentation, and mentor engineers to ensure a cohesive, extensible platform for creators.
Top Skills:
Agent-Based SystemsAsset StreamingBlueprintsC++Ci/CdEntity Component System (Ecs)LlmsLuaMultithreadingPythonRestRpcSerializationUnreal EngineVerseWorld Partitioning
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
