The Marketing Director will build and execute marketing strategies focused on product marketing and sales enablement to drive revenue and grow the team.
Location & Reporting
Location: Marina Del Rey, California
Manager: Reports to CEO
Role Overview
The Marketing Director will be responsible for building and executing our marketing strategy, with a strong focus on product marketing and sales enablement. This is a hands-on leadership role balancing strategy with execution is designed to grow the team, strengthen brand presence, and directly drive revenue impact.
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute an integrated marketing roadmap aligned with company growth goals and product releases.
- Balance near-term sales enablement with long-term brand building.
Product Marketing & Sales Enablement
- Lead product positioning, messaging, and go-to-market strategies.
- Build compelling collateral, training, and resources to empower the sales team.
Content & Campaigns
- Oversee development of high-quality content across digital, events, and sales channels.
- Drive campaigns that increase awareness and generate qualified opportunities.
Customer & Market Insights
- Own a structured customer research program to capture voice of customer.
- Translate insights into actionable marketing and product strategies.
Partnerships & Ecosystem
- Collaborate with key partners to amplify market reach and credibility.
Team Growth & Leadership
- Manage and mentor the current team while building out additional capabilities.
- Foster a high-performance, creative, and collaborative culture.
Performance & Analytics
- Define and track KPIs focused on revenue impact and brand strength.
- Continuously optimize programs to maximize ROI.
Requirements
- 8–12 years of marketing experience, with at least 3 years in a leadership role.
- Defense Tech, Drones, Robotics, Wireless Communications, or similar.
- Proven ability to build and scale B2B marketing programs.
- Strong background in product marketing and sales enablement.
- Excellent communication skills, with the ability to simplify complex technology.
- Data-driven, with experience in tracking performance against revenue and brand metrics.
- Comfortable operating in a fast-paced, growth-stage environment.
Nice to Have
- Familiarity with government/defense procurement processes.
Top Skills
Analytics
B2B Marketing
Digital Content
Marketing Strategy
Product Marketing
Sales Enablement
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