Director Marketing & Channel Programs

Mattermost is seeking a Director of Marketing & Channel Programs to serve as the orchestrative project and program manager, driving excellence in how the marketing organization plans, executes, and delivers results and how channel programs are implemented across the business ensuring programs run with precision, scale, and measurable impact.

This role ensures programs are well-scoped, prioritized, and executed with precision — connecting strategy to action across brand, demand generation, regional marketing, channel marketing, and product marketing. They lead the development of the global Partner Portal project, manage vendor and agency relationships, and maintain the operational cadence that keeps teams aligned. The ideal candidate blends program management rigor with marketing fluency, ensuring that high-impact initiatives are delivered on time, within budget, and in alignment with Mattermost’s growth objectives.

Responsibilities include:

• Lead end-to-end planning and execution for marketing and channel programs — from concept through delivery, enablement, and post-launch performance measurement. 
• Manage the design, development, and continuous improvement of the global Partner Portal.
• Lead cross team projects that span brand, demand generation, content, events, partner marketing.
• Establish clear timelines, milestones, and accountability frameworks for campaigns, launches, and GTM initiatives.
• Coordinate resources across internal teams (brand, demand, content, events, partner marketing) and external agencies to meet deadlines and deliverables.
• Own vendor and agency management for marketing programs — including scoping, contracting, onboarding, and performance oversight to ensure on-time, on-budget, and high-quality delivery.
• Evaluate, select, and manage external vendors to extend the capacity and capabilities of the marketing team.
• Proactively identify risks, dependencies, and roadblocks — drive mitigation plans to keep programs on track.
• Translate executive priorities and annual marketing strategy into a program portfolio with clear objectives, key results, owners, and outcomes.
• Partner with senior marketing leaders to align initiatives to pipeline, ARR, and brand objectives.
• Lead quarterly business reviews and weekly operational reporting, providing visibility into progress, impact, and performance metrics across marketing and channel programs.
• Implement standardized processes and tools for project planning, execution, and reporting.
• Establish repeatable templates and best practices that improve collaboration, predictability, and transparency across marketing and channel functions.
• Coach marketing leads and project owners in program management with best practices and accountability rhythms.
• Foster a culture of clarity, discipline, and collaboration — driving unified execution across marketing, channel, and partner go-to-market efforts.

Required Background/Skill

• 10+ years of experience in marketing program management.
• Experience implementing portal technology to engage partners.
• Proven success managing complex, cross-functional initiatives in a global B2B, B2G, or dual-use environment.
• Deep understanding of integrated marketing.
• Strong organizational and project management skills, with proficiency in Asana.
• Familiarity with marketing systems (Salesforce, Pardot/Marketo, 6sense) and financial planning processes.
• Exceptional communication and stakeholder management skills; comfortable influencing at executive levels.
• Experience working with the Defense Industrial Base (DIB).
• Experience managing agency and vendor relationships with clear accountability for deliverables and ROI.

Key Attributes:

• Strategic Integrator: Connects the dots between brand vision, GTM strategy, and execution — ensuring all work ladders up to measurable business outcomes.
• Programmatic Thinker: Brings structure and clarity to ambiguity; able to plan, prioritize, and deliver multiple initiatives simultaneously.
• Accountability Driver: Holds teams to commitments, deadlines, and metrics — without losing empathy or momentum.
• Trusted Partner: Represents marketing priorities with authority and alignment.
• Data-Informed Leader: Uses metrics to inform decisions, not just report them; comfortable defining performance indicators.
• Change Agent: Comfortable in fast-moving, high-ambiguity environments; thrives on creating order, discipline, and momentum.

Mattermost takes a market-based approach to pay and pay may vary depending on your location. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.