Director of Integrated Marketing Strategy

Company Description

Aspen Hospitality, a division of Aspen One, owns and operates a portfolio of hotels and residences that currently consists of The Little Nell, Aspen's only Five-Star, Five-Diamond, ski-in/ski-out hotel and its affiliated Residences at The Little Nell, both of which are located at the base of Aspen Mountain; the Limelight Hotel Aspen and Limelight Hotel Snowmass in Colorado; the Limelight Hotel Ketchum near Sun Valley in Idaho and the Limelight Denver, adjacent to Denver’s Union Station. Two additional Limelight Hotels in Mammoth, California, and Boulder, Colorado, are currently in development as well as a new Nell property at Rockefeller Center in New York City. Aspen Hospitality also owns and operates the ASPENX Mountain Club and the Snowmass Mountain Club.  Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and ASPENX and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspenhospitality.co. 

Job Description

Summary  

The Director of Integrated Marketing Strategy is critical in shaping and executing marketing strategies for Limelight Hotels and The Little Nell Hotel Group under Aspen One. This role will be responsible for developing both short-term tactical plans and long-term strategic initiatives to enhance brand presence, drive market penetration, and achieve business goals. A major focus is seamless collaboration with the Field Marketing team and shared services groups to deliver cohesive and high-impact marketing campaigns. This position reports to the VP of Marketing. 

The budgeted salary range for this position is $100,000 - $150,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Job Posting Deadline
Applications for this position will be accepted until May 5, 2025. 

Essential Job Functions 

• Lead the development and execution of Aspen Hospitality’s integrated marketing campaign calendar across all channels, covering new hotel openings and existing properties 
• Ensure campaign alignment with brand objectives, business goals, sales strategies, and revenue targets 
• Create and maintain a comprehensive go-to-market (GTM) roadmap, outlining key milestones, deliverables, and timelines for successful market entry and brand positioning 
• Collaborate with hospitality leadership, shared services, and revenue teams to define strategic marketing priorities and objectives 
• Develop detailed campaign plans, decks, and documents for all properties in partnership with internal and external teams 
• Partner with digital teams to coordinate advertising, email marketing, website initiatives, and other digital opportunities aligned with brand and campaign goals 
• Support the VP of Marketing in shaping brand positioning in both established and emerging markets, maintaining consistency with luxury, community, and customer engagement pillars 
• Drive brand awareness, guest loyalty, and market growth through targeted campaigns, strategic partnerships, and innovative marketing approaches 
• Develop market strategies that balance local relevance with global brand standards, targeting high-net-worth individuals and key luxury segments 
• Serve as the primary liaison between Aspen Hospitality Marketing and Shared Services teams to identify opportunities to enhance processes and workflows 
• Lead the strategic briefing process, ensuring all creative briefs are complete, clearly understood, and aligned with campaign goals and workback calendars 
• Foster collaboration with creative teams to develop impactful content aligned with marketing objectives 
• Report on Budget allocation, usage, forecast budgets and budget gaps 
• Other duties as assigned  

Qualifications

Education & Experience Requirements

Education & Experience Requirements 

• Bachelor’s degree in Marketing or related field preferred 
• 7+ years of integrated marketing experience, preferably within the luxury hospitality industry 

Knowledge, Skills & Abilities  

• Proven experience leading multi-channel marketing strategies and go-to-market campaigns Strong cross-functional collaboration skills and experience working with creative, digital, and revenue teams 
• Exceptional project management, communication, and organizational skills 
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and excellence 
• Proven ability to lead, develop, and mentor teams and individuals to drive performance, engagement, and professional growth   
• Ability to think long-term and formulate strategies to drive the business forward  
• Ability to delegate tasks effectively, empowering teams while maintaining accountability  
• Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make the project successful  
• Skilled in managing relationships with both internal and external stakeholders  
• Ability to work effectively with different departments to achieve business objectives  
• Proficient knowledge in developing and executing business strategies that align with the company’s long-term goals  
• Proficient knowledge of budgeting, forecasting, and managing financial performance  

Additional Information

Work Environment & Physical Demands
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
•    No adverse or hazardous conditions
•    Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster