The Director of Marketing will develop growth strategies, align GTM execution, manage campaigns, and optimize performance metrics while collaborating across teams.
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Director (Head of), Marketing: DACH, Benelux & Nordicsat Coupa:
We are seeking a passionate, results-driven Field Marketing Director to craft and execute innovative strategies for driving new business and cross-sell opportunities across a critical growth region for Coupa. This leader will partner closely with Sales, manage a team, and create comprehensive strategies to build, influence, and accelerate the sales pipeline. The role demands excellence in GTM alignment, campaign strategy, operational execution, and measurement. It is highly collaborative and requires coordination across cross-functional teams to orchestrate multi-channel programs. The ideal candidate is a practical self-starter who takes ownership and enjoys working directly with salespeople, partners, and customers. The position reports to the SVP, International Marketing and is open to candidates based across Germany.
What You'll Do:
- Strategic Revenue & Pipeline Growth: Develop data-driven, multi-channel growth strategies and programs—in close collaboration with Sales and leadership—to support quarterly revenue goals, improve account penetration, and drive expansion opportunities in the existing customer base (Mid-Market and Enterprise $1B+).
- Regional Go-to-Market (GTM) Execution: Align GTM motions to focus accounts and industries within the DACH, Benelux, and Nordic regions, adapting strategies to meet specific regional and country-level market needs.
- Cross-Functional Campaign Design & Delivery: Design and independently execute multi-channel campaigns targeting key personas in partnership with Sales, Customer Success, Product, and Marketing teams, leveraging the existing marketing operations ecosystem and tools for optimal results.
- Performance Measurement & Optimization: Use key performance indicators (KPIs) and in-depth analysis of data to measure and optimize customer growth initiatives, continuously refining strategies and programs based on industry best practices.
- Sales Enablement & Customer-Centric Advocacy: Meet weekly with the Sales team to ensure alignment on marketing priorities, advocate for sales needs, and support the planning and management of events/webinars in partnership with the Events team to showcase customer value.
What You'll Bring To Coupa:
- 15+ Years B2B Marketing: Minimum of 15 years in Enterprise B2B marketing, demand generation, or digital marketing, approaching the role with a required can-do attitude.
- ABM & MarTech Proficiency: Extensive prior experience developing and implementing 1:few or 1:many ABM programs, leveraging key MarTech tools (e.g., Salesforce, Marketo, Demandbase/6sense).
- Data & Financial Management: Strong focus on data and metrics, including comfort with forecasting, reporting, and budget management.
- Strategic Self-Starter: A strategic, self-starter capable of strong cross-functional project management and navigating fast-paced, ambiguous environments.
- Multilingual & Travel: Proficiency in a second language (French or German) is required, and the role involves some expected travel.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
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Top Skills
6Sense
Demandbase
Marketo
Salesforce
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