Director, GTM

We are looking for a strategic, highly collaborative and experienced Director, GTM to lead and execute go-to-market strategies for emerging product categories. This role will play a critical part in driving category growth, product innovation and delivering exceptional experiences tailored to new customer segments. 

Reporting to the VP, GTM & Product Management, the ideal candidate is a collaborative and strategic leader with a passion for bringing new products to market. The successful candidate has experience in product management across the consumer lifecycle, from initial ideation to total go-to-market execution. 

• Develop and execute the GTM strategy and roadmap new product categories, leveraging customer and market insights to enable data-driven decision-making 
• Define and oversee all launch deliverables, from packaging and messaging to supply chain and channel plans
• Champion customer empathy—conduct and synthesize research to inform GTM strategy
• Partner with Analytics to build dashboards and deliver actionable insights and define KPIs for each launch
• Conduct post-launch reviews to identify learnings and iterate on best practices
• Coordinate channel strategies across DTC, Retail, Amazon, and International
• Ensure operational readiness across supply, inventory, fulfillment, and CX
• Act as the “single point of truth” and advocate for GTM plans with the leadership team
• Review and approve all physical packaging and in-box marketing materials to ensure accuracy, brand alignment, and regulatory compliance 
• Partner with Comms, Product Marketing, and Customer Happiness teams to develop macros, FAQs, and training materials that ensure the team is ready to handle inquiries for new product launches
• Partner with Finance to develop robust P&Ls for product launches, ensuring clear visibility into costs, margins, and overall financial viability
• Work closely with the Product Development team to optimize the end-to-end product experience, including taste, texture, format, and quality
• Partner with Packaging Innovation to enhance the physical product experience, from pack format and sustainability to the unboxing journey
• Collaborate with Communications and Partnerships teams to design and deliver special experiences for VIP customers, partners, and media that amplify launch impact
• Partner with Growth Marketing, LCM, and Retention teams to develop winback strategies and retention campaigns that maximize post-launch performance
• Collaborate on new customer acquisition offers, promotions, and messaging to drive DTC conversion for innovation and core products

• 8-10 years of experience in bringing new CPG innovations to market in the consumer packaged goods industry
• Experience in, and knowledge of, a subscription business or a DTC-focused product is preferred
• Proven ability to develop and execute category strategies that drive growth and innovation 
• Strong analytical skills with a track record of using data and insights to guide decisions 
• Experience working with high-performing, cross-functional teams and senior leaders
• Excellent communication and stakeholder management skills, with the ability to align diverse teams, drive results, and influence 
• Strong project management skills and attention to detail with the ability to prioritize and manage multiple initiatives at once
• Creative thinker with a passion for driving innovation and delivering exceptional customer experiences
• Demonstrated expertise in process improvement, including identifying inefficiencies, implementing solutions, and measuring impact
• Strong interpersonal, written communication, and organizational skills.
• A full life outside of work with personal passions and hobbies!

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
•  A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture  that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.
  

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $139,000.00 - $172,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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