Director, GTM Operations

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

Summary   

• The Director of GTM Operations is responsible for designing, rebuilding, and scaling the marketing and GTM operating backbone at GeneDx. This role owns the systems, data models, governance, and performance measurement that connect marketing activity to pipeline, revenue, and business outcomes. 

• Reporting to the VP of Operations & Engagement, this leader serves as the single accountable owner of marketing’s operational infrastructure, with responsibility for establishing consistency, data integrity, and decision-grade measurement across a complex and evolving tech stack. The role partners closely with Marketing, Sales, Finance, Analytics, and Business Operations & Enablement to ensure GeneDx’s GTM motion is measurable, auditable, and trusted, while remaining clearly accountable for tooling, data models, attribution, and performance truth. 

• This role blends strategic GTM architecture with hands-on execution. Success requires deep experience rebuilding marketing and revenue operations in complex environments, comfort navigating ownership and access constraints, and the ability to influence senior stakeholders while leading foundational system and measurement change. 

Job Responsibilities 

• Own and rebuild the end-to-end marketing operations function, including GTM systems, data architecture, campaign taxonomy, and a unified attribution and performance measurement framework that credibly ties marketing activity to pipeline and revenue. 

• Serve as the primary owner of marketing systems and infrastructure, including Salesforce GTM workflows, object models, and swim lanes, ensuring clarity of ownership, governance, and scalability across a shared enterprise instance 

• Navigate and resolve access, ownership, and governance constraints across systems and data, partnering with IT, Engineering, and Analytics to establish clear operating models and decision rights 

• Define and maintain the data models, workflows, and handoffs that connect marketing activity to pipeline, forecasting, and revenue reporting 

• Establish and own the operational and reporting cadence for marketing performance, including data refresh cycles, attribution reporting, forecasting inputs, and post-campaign analysis, ensuring outputs are trusted, repeatable, and decision-ready at the executive level 

• Partner with Marketing leadership to translate GTM strategy into scalable systems, data models, and operational workflows, ensuring consistency across tools and reporting layers 

• Own marketing data quality, integrity, and governance, including definitions, taxonomy, documentation, and change management 

• Bring an AI-driven growth mindset to scaling impact and driving ongoing efficiencies, while ensuring work is high-quality and brand aligned 

• Provide executive-ready visibility into marketing and GTM performance by delivering clear, actionable reporting and insights 

• Partner with Finance to support budget governance, planning inputs, and performance measurement, ensuring alignment between spend, pipeline, and outcomes 

• Proactively assess gaps and failure points across systems, data, and processes, and lead prioritization, remediation, and rebuild efforts to support GeneDx’s evolving GTM strategy 
• Collaborate closely with Business Operations & Enablement to support adoption of operational systems, while maintaining clear ownership of tooling, data integrity, and performance measurement 

People Manager 

• No (initially; may evolve as team scales) 

 Education, Experience, and Skills 

• Bachelor’s degree in Marketing, Business, Analytics, or a related field required 

• Master’s degree preferred but not required 

• 8–12 years of experience in marketing operations, revenue operations, or GTM operations roles 

• 3–5 years of people management experience 

• Deep hands-on experience with Salesforce and marketing automation platforms in complex B2B environments 

• Experience supporting multi-channel GTM motions including demand generation, ABM, lifecycle, and field sales 

• Proven track record operating in high-growth, complex, or regulated environments preferred (healthcare, diagnostics, life sciences a plus) 

Skills:  

• Strong systems thinker with the ability to design scalable GTM processes 

• Excellent stakeholder management and cross-functional influence skills 

• High comfort with ambiguity and evolving organizational structures 

• Strong analytical skills with the ability to translate data into executive-level insight 

• Operational rigor paired with pragmatic execution 
• Clear, concise communicator with both technical and non-technical audiences 

Certificates, Licenses, Registrations 

• Salesforce Administrator certification preferred but not required 
• Relevant marketing operations or analytics certifications a plus 

Work Environment 

• This is a fully remote position. The employee will work from a home office or other suitable remote location with reliable high-speed internet access. Work is performed in a climate-controlled environment using standard office equipment including computer, phone, and video conferencing tools. Your standard work schedule and hours will be established in collaboration with your leader and may be adjusted to align with evolving business needs. 

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