Lead digital marketing efforts to generate qualified leads through integrated campaigns. Manage channels like SEO, paid media, and website optimization.
At Sirona Medical we’re building tools for physicians to work as fast as they can think. Many billions of patient images are acquired each year in the U.S., and nearly all of them are reviewed and diagnosed by a radiologist. In fact, 80% of healthcare data flows through radiology IT systems, and radiologists are among healthcare’s most tech-savvy and influential physicians. But they desperately need better, user-friendly software that cuts clicks and optimizes diagnostic time. Sirona is building a modern cloud-native and AI-powered operating system (“RadOS”) that unifies radiology IT onto a single, streamlined workspace. We’re a San Francisco, CA-based software company (with employees working from all over the world) founded on a deep understanding of both the practice and business of radiology.
For more information, please visit https://sironamedical.com/join/.
Director of Growth Marketing
We are seeking a results-driven Director of Growth Marketing to lead our digital marketing efforts and generate a consistent pipeline of qualified leads for our sales team and facilitate faster sales processes across the entire funnel. This role will be responsible for designing and executing integrated digital marketing campaigns across paid and organic channels, optimizing our web presence, and delivering measurable growth in marketing-qualified leads (MQLs).
Key Responsibilities:
- Strategy & Planning
- Own the demand generation strategy and execution across digital channels including website, paid media (e.g., Google Ads, LinkedIn), SEO, email, and social media
- Define and track KPIs such as MQLs, CAC, pipeline contribution, and channel performance
- Develop integrated campaign plans aligned with sales and product priorities
Campaign Execution
- Launch and manage high-performing digital campaigns across Google Ads, paid social, display, and retargeting
- Oversee landing page strategy and conversion rate optimization (CRO)
- Partner with content, product marketing, and design teams to create compelling assets
- Own the website as a growth channel—driving traffic, optimizing user experience, and increasing lead conversion
- A/B test messaging, CTAs, and layouts to continuously improve performance
- Manage agencies and contractors (e.g., PPC, SEO) to scale execution
- Work cross-functionally with sales, marketing ops, and analytics to align lead quality and funnel metrics
- 7+ years in digital marketing or demand generation, with experience managing full-funnel B2B campaigns
- Proven success generating MQLs through channels like Google Ads, LinkedIn, SEO, and website optimization
- Deep understanding of web analytics, marketing attribution, and conversion optimization
- Hands-on experience with HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, and A/B testing tools
- Strong analytical mindset with the ability to turn data into actionable insights
- Excellent project management and cross-functional communication skills
The annual US base salary range for this full-time position is $140,000 - $160,000 + equity + benefits. Pay scale is flexible depending on experience. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, relevant education and training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Top Skills
A/B Testing Tools
Google Ads
Google Analytics
Hubspot
Linkedin Campaign Manager
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