Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.
As a part of this transformation, Humana is expanding its reach and impact through our portfolio of Insurance products—and growth marketing is key to that success. The Director, Growth Marketing will lead omni channel, go-to market acquisitions campaigns designed and optimized for efficient conversion. This role is ideal for a performance-driven, data-savvy marketing leader who thrives in an AGILE ceremony based, fast-paced, and regulated environment.
This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners: Portfolio, Media, and Brand, Product, Consumer Insights and Analytics, Marketing Operations and Marketing Data and Technology.
Role Responsibilities
Overview
This role leads the development and execution of growth marketing strategies for Humana’s Insurance Products. In close collaboration with the cross-functional team, this role will be specifically accountable for delivering high-impact go-to-market campaigns across channels that drive leads for our Medicare Advantage insurance products and brands.
Key Responsibilities
- Develop and lead growth marketing strategy for insurance products, including acquisition and conversion campaigns
- Design and execute omni-channel campaigns, leveraging digital, DRTV, direct mail, paid media and emerging channels
- Innovate creative development and testing approach leveraging cutting edge tools including AI
- Partner with analytics, insights and media teams to optimize targeting, messaging, and channel mix based on performance data
- Collaborate closely with Portfolio, Brand Marketing and Product teams to develop and align marketing efforts with company and business priorities
- Monitor campaign performance and ROI, using insights to refine strategy and inform future investments
- Ensure compliance with CMS and regulatory guidelines, working closely with legal and compliance teams
- Oversee creative development and testing, ensuring campaigns are customer centric, compelling, compliant, and aligned with brand standards
- Supervise Acquisition AGILE POD, marketing planning and delivery ceremonies and cross functional team
- Manage agency and vendor relationships, driving excellence in execution and innovation
- Present growth strategies and results to senior leadership, influencing enterprise priorities and resource allocation through an ability to exceptionally articulate concepts visually and verbally
Impact
This role is essential to Humana’s ability to grow its Insurance footprint. Your leadership will help attract new members, expand access to care, and reinforce Humana’s commitment to putting health first.
Use your skills to make an impact
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Analytics, or a related field or equivalent years of required experience.
- 8+ years of progressive experience in growth marketing, performance marketing, or digital strategy, ideally in healthcare or a regulated industry.
- Proven track record in designing and executing data-driven growth strategies for acquisition, engagement, and retention.
- 4+ years of strong leadership experience, including managing marketing teams and cross-functional initiatives.
- Demonstrated success with segmentation, A/B testing, conversion rate optimization, and lifecycle marketing.
- Proficiency in digital marketing platforms, CRM systems, and marketing automation tools.
- Expertise with analytics dashboards and tools for measuring and reporting campaign outcomes.
- Excellent written and verbal communication skills, suitable for executive leadership and team collaboration.
- Solid experience working within highly regulated industries
Preferred Qualifications
- Advanced degree (MBA, MS, or similar) in Marketing, Business, or a related discipline.
- Familiarity with emerging technologies and innovation in consumer outreach within healthcare.
- Experience managing multi-million dollar marketing budgets and vendor partnerships.
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
- Satellite, cellular and microwave connection can be used only if approved by leadership
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-18-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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