Lead the global SEO strategy for Xsolla by executing initiatives that enhance brand visibility and foster lead generation, collaborating with cross-functional teams on performance and content optimization.
About You
Xsolla is seeking an experienced SEO leader with a proven track record of building and executing full-stack SEO strategies at a global scale. The person most successful in this role will bring a unique blend of technical expertise, content strategy acumen, and leadership skills — able to balance data-driven decision-making with creative storytelling that elevates a brand’s voice.
The ideal candidate thrives at the intersection of technical architecture, on-page optimization, and content innovation, ensuring that SEO is always aligned with both business goals and user intent. They are comfortable owning the end-to-end SEO vision for a high-profile digital platform, influencing not only how it’s built but also how millions engage with it worldwide.
This person has successfully led SEO initiatives for enterprise-level sites, partnering across product, design, engineering, and marketing teams to deliver measurable growth. Beyond tactical execution, they think strategically about the future of search, emerging trends, and how to position a global B2B brand for long-term visibility and success.
Responsibilities
- Build and execute a full-stack SEO strategy supporting global awareness, lead generation, and revenue goals.
- Lead SEO planning for the xsolla.com re-launch and our entire web presence, ensuring technical excellence and a future-ready architecture.
- Champion SEO across departments, embedding it into Product, Engineering, Content, and Design workflows.
- Oversee site architecture, crawlability, structured data, Core Web Vitals, and international SEO including localization and culturalization.
- Lead large-scale migrations, URL mapping, link building, and hreflang implementations for multilingual markets.
- Collaborate with developers to ensure SEO performance is engineered into the site from day one.
- Drive content strategies for high-value B2B, B2C, SaaS, and e-commerce keywords.
- Ensure all copy follows Xsolla’s Shadow Hero voice — positioning the audience as the hero, not us.
- Partner with Creative, Product Marketing, and Paid Media teams to develop SEO-rich landing pages, case studies, and product hubs.
- Define and track KPIs tied to organic traffic, engagement, lead quality, and revenue impact.
- Use GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and other tools to monitor and improve performance.
- Translate complex SEO metrics into actionable business insights for leadership that includes but not limited to accountability for YoY organic traffic growth, lead quality improvements, and measurable revenue attribution through organic channels.
Qualifications & Skills
- 8+ years SEO experience, including at least 3 years in a leadership role managing enterprise-level, multilingual websites.
- Proven results in B2B, SaaS, and e-commerce SEO.
- Expertise in technical SEO, site migrations, and Core Web Vitals.
- Strong grasp of content marketing, conversion optimization, and analytics.
- Experience leading SEO during high-profile website re-launches.
- Comfort working with headless CMS and JavaScript frameworks (React, Next.js).
- A strategic yet hands-on approach — able to set vision and get into the details when needed.
Equal Employment Opportunity Statement:
Xsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.
Criminal History Consideration:
For this role, we will conduct a background check that may include the following:
Criminal history check
Employment verification
Education verification
Credit history check
Professional license verification
Relevance to Job Responsibilities:
The background check is relevant to this position because of the following role responsibilities:
Accessing confidential company data
Ensuring compliance with regulatory requirements
Rights Under the Fair Chance Act:
Applicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [email protected].
Top Skills
Ahrefs
Ga4
Gsc
JavaScript
Next.Js
React
Screaming Frog
Semrush
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