The National Football League is seeking a strategic, analytically minded Director of Global DTC Product Marketing. This high-impact role will drive the go-to-market strategy, performance optimization, and growth of NFL+, the League’s flagship subscription streaming service. The ideal candidate brings deep product marketing expertise, fluency in subscription models, and the ability to distill raw data into actionable insight and compelling strategic narratives. Operating with the rigor of a consultant and the creativity of a marketer, this individual will play a critical role in driving subscriber growth, retention, and product innovation.
The Global DTC Product Marketing team sits within the broader Marketing organization and partners closely with Business Strategy, Product Development, Media Business Development, and supporting Marketing functions to deliver fan-centric positioning, deepen user engagement, and unlock value across the NFL’s direct-to-consumer ecosystem.
Responsibilities:
- Lead Strategic Market Analysis: Own the development of market intelligence frameworks to assess industry trends, customer behavior, competitive dynamics, and whitespace opportunities.
- Apply consulting-grade methodologies to synthesize qualitative and quantitative inputs into actionable insights that shape product and marketing strategy for NFL+.
- Define Product Positioning & Messaging: Craft compelling, insight-driven product positioning, messaging architectures, and value propositions that clearly articulate the benefits of NFL+ across key audience segments.
- Ensure consistency across all channels and touchpoints by equipping internal stakeholders with clear narratives and proof points.
- Drive Go-to-Market (GTM) Strategy: Design and execute comprehensive GTM plans for new product features, subscription tiers, and platform enhancements.
- Partner closely with Product Development, Media Business Development, Business Strategy, and supporting Marketing teams to align objectives, orchestrate campaigns, and ensure seamless execution across launch milestones.
- Own Cross-Functional Alignment: Act as a strategic integrator across Product, Marketing, and Executive teams—facilitating workshops, leading strategic briefings, and driving cross-functional collaboration that accelerates decision-making and enhances GTM readiness
- Fan-Fist Mindset Leveraging Customer Insights & Segmentation: Implement advanced segmentation strategies and customer journey frameworks to define personas, identify value drivers, and inform both product innovation and targeted marketing campaigns. Champion a fan-first approach by embedding audience insights into roadmap planning.
- Oversee Performance Reporting & Optimization: Define key success metrics and lead the development of performance dashboards to monitor the impact of product marketing efforts. Deliver executive-level reporting and strategic recommendations that tie marketing outcomes to subscriber growth, engagement, and ROI.
- Enable Internal Brand & Product Evangelism: Create product marketing toolkits, training materials, and playbooks that empower internal teams with a deep understanding of NFL+—including features, differentiators, positioning, and use cases.
- Lead enablement sessions and serve as a product evangelist across the enterprise.
- Monitor & Operationalize Competitive Intelligence: Maintain a proactive view of the competitive landscape—tracking product releases, pricing strategies, content differentiation, and market shifts. Translate insights into positioning tactics and strategic recommendations to defend and grow market share.
- Manage Budget & Resource Allocation: Oversee product marketing budgets to ensure optimal deployment of resources across campaign development, research initiatives, asset production, and cross-functional programs.
Required Qualifications:
- 10+ years of experience in product marketing, brand management, or strategy roles, ideally within high-growth digital businesses or subscription-based models.
- Proven success launching and scaling digital products in competitive, fast-paced markets.
- Fluency in subscription models and the digital customer lifecycle, including acquisition, conversion, retention, and churn mitigation.
- Consulting-caliber problem solver with experience in management consulting, business strategy, or equivalent strategic roles; adept at navigating ambiguity, structuring
problems, and influencing senior stakeholders. - Advanced analytical acumen, with demonstrated strength in data analysis, market sizing, forecasting, and performance measurement. Able to uncover insights from raw data and translate them into compelling business narratives.
- Strong experience leading cross-functional GTM initiatives in matrixed organizations, managing timelines, budgets, and stakeholder alignment across product, marketing, and commercial functions.
- Exceptional written and verbal communication skills, including executive-level storytelling, strategic briefings, and workshop facilitation.
- Deep knowledge of product marketing frameworks and best practices, including segmentation, messaging development, positioning, lifecycle management, and
campaign evaluation. - Strong familiarity with digital marketing channels, CRM platforms, analytics tools, and emerging technologies.
- Bachelor’s degree required; MBA or advanced degree preferred.
Preferred Qualifications
- Strategic Operator: Proven ability to lead complex, cross-functional initiatives and apply structured problem-solving to drive alignment and execution across diverse stakeholder groups.
- Executive Communicator: Skilled at delivering clear, compelling narratives and recommendations to senior audiences; effective in workshops, presentations, and
strategic discussions. - Analytical & Insight-Driven: Brings a consulting-caliber approach to analysis—able to distill complex data into actionable insight and guide business decisions.
- Collaborative Leader: Builds consensus across teams, manages partner and executive relationships with professionalism, and fosters a culture of trust and accountability.
- Curious & Adaptable: Demonstrates intellectual curiosity, resilience in dynamic environments, and a willingness to test and evolve new approaches to unlock growth.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
- Up to 20% domestic travel with occasional weekend and international
At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
WHO YOU ARE:
Talent Attributes: What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude
- Embrace grit, free from ego or entitlement
- Excel as a relationship builder, with the ability to influence
- Eager learner, driven by passion rather than just ambition
- Encompasses an incredible work ethic with an agile mindset
Top Skills
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