Job Description Summary:
The Director, Franchise Operations, Advanced Hydration role leads Advanced Hydration Commercial Operations focused on providing strategy, tactics, and support for the Field Sales Executional organization across our winning portfolio of brands- POWERADE, BODYARMOR, smartwater, and vitaminwater. The is the operational arm across the field teams ensuring a seamless execution to market operationally. A cross-functional strategic lead for the territory, this role will collaborate with internal departments, brand & shopper marketing, business insights, operations, finance, customer, and bottler sales teams to ensure all operations items are aligned and launched successfully to market. This individual will ensure all of these elements meet or exceed the “Look of Success” standards for each individual channel. As a collaborative leader, this individual is essential to leading the implementation of customer strategy ensuring alignment both internally and externally to support accelerated business objectives.
This is a remote role and candidates must live in Birmingham, Alabama. Relocation support is not provided.
What You’ll Do for Us
Lead the implementation and development of all bottler communication strategies and initiatives.
Expert negotiator and strategic selling partner to all stakeholders (bottler and retailers) to maximize growth and mutual ownership of execution expectations.
Lead the monitoring, tracking, analysis and communication to all key stakeholders providing pre-and post- assessment performance of key retail events.
Lead the relationship development with sales management of bottler and vertical leaders of retail companies to maintain both long-term and short-term business priorities.
Development and execution of sales, and promotion of all Advanced Hydration portfolio of products throughout all channels of business to achieve both long-term and short-term business objectives.
Primary point of contact for sales, merchandising and delivery teams at local sales center(s) providing guidance and resolution to complex scenarios as they arise.
Responsible for the creation of excitement and motivation for bottler sales teams to engage, coach and optimize sales objectives through strategic leadership.
Maximize execution of all chain promotional activities at store level – including, but not limited to: communication with chain management (vertical call), securing and building displays, maintaining proper levels of inventory, planogram execution, and point of sale distribution
Oversee internal recap sessions identifying successes, competition trends, deals, product introductions and opportunities via business recaps.
Consistently monitor product inventory levels and communicate potential problems to Sr. Leadership for territory with recommendations for resolution.
Ability to be ambitious and motivated every day while working in a high energy, fast paced environment
Qualification & Requirement
Bachelor’s Degree required or relevant experience required
7+ years Sales account management experience within a CPG required
Must reside in Birmingham, AL (within 50 miles) required
Experience in cold call sales & territory management
High level of professionalism and excellent interpersonal skills
Proactive approach with entrepreneurial skill set
Microsoft Office proficiency
Ability & willingness to lift 40-50lbs
Proven track record of success managing divisional grocery and convenience chains
Exceptional communication skills and ability to concisely articulate initiatives and actionable steps to broader team and distributor partners.
Must be able to quickly assess the needs of the business, develop an action plan & manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential.
Must have a passion for brand building and long-term growth.
Must be computer efficient in Microsoft Office, customer specific sales reporting as well as syndicated IRI and/or Nielsen data.
Position requires substantial travel (50-75%) by car and plane; including both local and neighboring geographic territories.
Must hold and maintain a valid driver's license and be able to drive long distances
Motor Vehicle Records must satisfy Company standards per Driving Policy
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, POWERADE, BODYARMOR, vitmainwater & smartwater
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills:
Account Management, Business Development, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Sales, Sales Management, Sales ProcessPay Range:
United States of America: $126,200 - $147,000Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
RemoteTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
May 7, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.The Coca-Cola Company Denver, Colorado, USA Office
3825 York St, Denver, CO, United States
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