Director of Finance, Commercial & Go-To-Market (GTM)

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

 

We are seeking a high-impact Director of Finance to partner with our Commercial and Go-To-Market (GTM) organization. This leader will own the financial strategy and performance management behind efficient growth, spanning new logo acquisition, customer retention and expansion, and innovation-led revenue streams. 

This is not a traditional finance role. You will operate as a strategic partner to the Chief Revenue Officer (CRO), Chief Marketing Officer (CMO), Revenue Operations, and Client Success leadership, helping shape decisions, challenge assumptions, and drive accountability across the revenue engine. 

You will lead revenue modeling, forecasting, and business performance reviews while building scalable processes. This role will leverage AI to modernize how Finance supports growth in a fast-paced, private equity-backed environment. 

What You’ll Do  

Strategic Ownership & Constructive Challenge 

• Proactively shape GTM strategy, not just support it, by identifying where to invest, where to pull back, and how to maximize return on growth spend 

• Actively partner with Sales, Marketing, and Client Success leadership to drive optimal outcomes, using data to influence decisions on trade-offs, resource allocation, and performance expectations 

• Bring a strong, independent point of view on growth strategy, balancing ambition with financial discipline 

Strategic Partnership & Growth Leadership 

• Act as a trusted advisor to GTM leadership, influencing decisions across pricing, segmentation, channel strategy, and investment allocation 

• Translate company growth objectives into actionable financial strategies that drive efficient and predictable revenue outcomes 

• Provide data-driven insights to optimize CAC, LTV, and overall unit economics 

Revenue Modeling & Forecasting 

• Own end-to-end revenue forecasting, including pipeline analysis, conversion assumptions, retention dynamics, and expansion drivers 

• Build and continuously refine scalable revenue models that support short-term execution and long-range planning 

• Partner with Revenue Operations to ensure alignment between pipeline data, forecasts, and financial plans 

Performance Management & Business Reviews 

• Lead GTM business reviews, delivering clear insights on performance vs. plan, key drivers, and risks/opportunities 

• Establish KPIs and reporting frameworks that create transparency and accountability across Sales, Marketing, and Client Success 

• Provide actionable recommendations to improve productivity, efficiency, and growth quality 

Drive Efficient Processes and Scale 

• Champion the use of AI and advanced analytics to enhance forecasting accuracy, scenario planning, and decision-making 

• Build foundational processes, models, and operating rhythms from the ground up where needed, with a focus on speed, clarity, and impact 

• Drive standardization across forecasting, reporting, and planning workflows 

• Identify and eliminate manual inefficiencies through automation and system improvements 

Team Leadership 

• Build, develop, and lead a high-performing finance team aligned to GTM priorities 

• Foster a culture of accountability, curiosity, and continuous improvement 

• Elevate the role of Finance as a proactive, value-creating partner to the business 

What You’ll Need 

• 10–12+ years of progressive finance experience, with significant exposure to commercial finance, FP&A, and GTM support 

• Proven experience partnering with Sales, Marketing, and/or Customer Success organizations in a high-growth environment 

• Strong expertise in revenue modeling, forecasting, and SaaS or recurring revenue dynamics (preferred) 

• Demonstrated ability to operate effectively in a fast-paced, private equity-backed or similarly performance-driven environment 

• Track record of building scalable processes and driving operational excellence 

• Experience leading and developing high-performing teams 

• High proficiency with data, financial systems, and analytics tools; experience leveraging AI/automation is a strong plus 

Please note that the salary information shown below is a general guideline only and based on employees in the U.S and may be different in other countries. Salaries are based upon candidate experience, qualifications, and location, as well as market and business considerations. Our pay range for U.S based candidates for this position is$160,200 - $172,000 USDannually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Also, certain positions are eligible for additional forms of compensation such as bonuses and commissions.

WHAT’S IN IT FOR YOU:

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset

• Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!

• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam

• Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!

• Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement

• Medical/Dental/Vision coverage

• EAP – we get you help when you need it. Period.

• Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16

• And more! – so many benefits we couldn’t even fit them all here!

At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION: 

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com

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