Director of Field Brand Marketing - Aspen Hospitality

Company Description

Aspen Hospitality, a division of Aspen One, owns and operates a portfolio of hotels and residences that currently consists of The Little Nell, Aspen's only Five-Star, Five-Diamond, ski-in/ski-out hotel and its affiliated Residences at The Little Nell, both of which are located at the base of Aspen Mountain; the Limelight Hotel Aspen and Limelight Hotel Snowmass in Colorado; the Limelight Hotel Ketchum near Sun Valley in Idaho and the Limelight Denver, adjacent to Denver’s Union Station. Two additional Limelight Hotels in Mammoth, California, and Boulder, Colorado, are currently in development as well as a new Nell property at Rockefeller Center in New York City. Aspen Hospitality also owns and operates the ASPENX Mountain Club and the Snowmass Mountain Club.  Aspen One is the parent company of Aspen Skiing Company, Aspen Hospitality and ASPENX and leverages its influence across all of its business units to advance climate action, community engagement and racial justice. For more information, visit www.aspenhospitality.co. 

Job Description

Position Summary
The Director of Field Brand Marketing drives brand awareness via earned media and delivers brand promise via differentiated, meaningful and memorable property activations and guest experiences.  This role is responsible for the development of the annual brand programming and activation plan, plan execution, property-level partnerships, development of on-property collateral and brand assets, as well as awareness driving campaigns launched via earned media channels. This role can be based in Denver CO, Ketchum ID, Los Angeles or Mammoth CA and requires travel to each Limelight Hotel property located in Ketchum, ID and Mammoth, CA once per month. This position reports to the VP of Marketing.
 
The budgeted salary range for this position is $100,000 - $140,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus.

Job Posting Deadline
Applications for this position will be accepted until April 13, 2025. 

Essential Job Functions/Key Job Responsibilities
•    Own properties annual brand programming and activation plan, leveraging insights from product marketing team
•    Execution of brand programming and activation plan, including plans to optimize and/or pivot based on results and/or changing conditions, with clear understanding of KPIs and implications of performance  
•    Manage properties PR agency to develop hotel talking points, facilitate media interviews, and provide relevant, expansive coverage of newsworthy programming and activations to target audiences
•    Partner with content team to ensure all social media initiatives for the property deliver against organic channel objectives including content calendar review and approval, growth strategy and engagement goals 
•    Ensure all imagery and copy is representative of the property and brand in line with brand standards
•    Partner with Aspen Hospitality product marketing team to ensure email marketing strategy is driving additional awareness of highest priority guest experiences and on-property events/activations
•    Partner with creative team to ensure creative assets leveraged on property including uphold brand standards and are delivering engaging, relevant messaging to the intended audience 
•    Own and manage guest touchpoints (in-room collateral, websites, etc.) and all property communication (flyers, signs, pre-arrivals, etc.) – leveraging the Aspen One content & creative team
•    Partner with creative team to ensure content shoots, inclusive of shot lists, and talent, will deliver on-property creative needs
•    Support creative team in scheduling and maintaining photography for property events and updated photography
•    Maintain the brand voice and pillars according to established brand standards
•    Partner with the Hotel Operations, Food & Beverage and Events teams to ideate, develop and execute events, activations and on-going programming to drive awareness and sales for key programs and initiatives
•    Field and analyze ROI and value for new events and partnership requests
•    Lead general F&B promotion, including management of the digital presence for all F&B venues across properties
•    Discover new & nurture existing relationships with local partners that bring both culturally relevant and brand-aligned events and activations 
•    Lead annual marketing budget process and invoicing efforts for property marketing budgets
•    Manage vendor and agency relationships
•    Generate comprehensive recaps for key initiatives
•    Communicate and educate all hotel and brand initiatives and announcements to the properties

Qualifications

Education & Experience Requirements
•    Bachelor's Degree with emphasis in marketing or business preferred
•    10+ years of marketing experience required
•    Minimum of 5 years in hospitality marketing, in a Senior Manager or Director level position, required

Knowledge, Skills & Abilities
•    Knowledge of hospitality brand marketing
•    Exceptional communications skills and organization skills
•    Exceptional written, verbal and in person skills including etiquette
•    Experience in Restaurant and/or Food & Beverage outlets a plus
•    Experience with content and asset production
•    Experience leading teams
•    Excellent leadership capabilities, including the ability to develop
•    Ability to work with the public
•    Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists
•    Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form
•    Ability to deal with diverse clientele
•    Ability to be resourceful, organized, and has a great creative eye

Additional Information

Work Environment & Physical Demands
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
•    No adverse or hazardous conditions
•    Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Benefits 
This position is categorized as a regular full-time position eligible for the following benefits:
Enrollment dates differ across the various programs.  
•    Health, Dental and Vision Insurance Programs
•    Flexible Spending Account Programs
•    Life Insurance Programs
•    Paid Time Off Programs
•    Paid Leave Programs
•    401(k) Savings Plan
•    Employee Ski Pass and Dependent Ski Passes 
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster