Director of Executive Community & Strategic Engagement

Flosum is building something that doesn’t exist yet: a private, invitation-only executive council for the highest-ranking Salesforce leaders at the world’s largest enterprises. This is not a user group. It is not a marketing event. It is a closed-door peer community where CIOs, SVPs, and VPs of Salesforce at Fortune 500 and Global 2000 companies come together to share hard-won lessons, solve real problems, and build lasting professional relationships.

We are looking for a founding leader to own this community end-to-end: from recruiting its inaugural members and designing its programming, to facilitating every session and cultivating the trust that makes a community like this invaluable. Flosum acts as host and facilitator—not as a sales channel. There will be no product pitches, no vendor presentations, and no recordings. Chatham House Rules apply. The only focus is the exchange of ideas and peer learning.

This role is rare. You will be a community builder, executive relationship manager, content strategist, and master facilitator—all in one. If you’ve ever wished you could create the executive peer network you always wanted to belong to, this is your chance to build it from scratch.

The community operates under the following principles:

• Invitation-Only Membership: One to two senior Salesforce executives per large enterprise account. Membership is curated, not open.
• Closed-Door & Confidential: Nothing is recorded. Chatham House Rules are strictly enforced. Candor is the norm.
• Vendor-Neutral: Salesforce (the company) does not participate as a member. System integrators may be invited as guest contributors for specific sessions, but they are not community members. No vendor holds a privileged seat at the table.
• No Sales, No Pitches: Flosum’s role is to facilitate and add value. Members will never sit through a product presentation. Trust is built organically through genuine contribution, not promotion.
• Multi-Track Programming: The council is organized around 6–8 tracks reflecting the real priorities of Salesforce executives, such as Finance & Budgeting, Hiring & Culture, Innovation & Emerging Technology, Success Stories & Lessons Learned, Governance & Compliance, Data Strategy, and more.
• Remote-First: Sessions are virtual to create consistent momentum and minimize scheduling friction for busy executives across time zones.

Each session is designed to maximize candor, connection, and actionable takeaways:

• Storytelling & War Stories: An open floor for members to share success stories, hard-earned lessons, and candid anecdotes from their Salesforce transformation journeys. Both triumphs and setbacks are welcome—real insights emerge from honesty.
• Moderated Panel Discussion: A peer-led panel of council members sparks dialogue on a timely topic. No slides, no fluff—just a pragmatic conversation about what’s working (or not) in the largest Salesforce implementations.
• Roundtable Ideation: Interactive roundtables where every attendee can raise challenges they’re facing and crowdsource solutions from peers who’ve tackled similar issues.
• Networking & Executive Connections: Unstructured networking time to forge new relationships in a trusted circle of Salesforce IT executives—connections members can rely on long after the session ends.

• Identify, recruit, and personally enroll senior Salesforce executives from large enterprise accounts into the council. This is relationship-driven outreach—not mass email campaigns.
• Develop and maintain a target member list in partnership with Flosum’s leadership, ensuring diversity of industry, company size, and executive seniority.
• Serve as the primary point of contact and trusted relationship manager for all community members. Own the member experience from first invitation through ongoing engagement.
• Set and enforce membership criteria to protect the exclusivity, trust, and caliber of the community.

• Design the community’s programming calendar, including track themes, session topics, panel compositions, and roundtable formats.
• Curate 6–8 content tracks aligned with what matters most to Salesforce executives: budgeting, hiring, innovation, governance, success stories, data strategy, and other emerging priorities.
• Source and prepare council members to serve as panelists and discussion leads—coaching them to share candidly and facilitate peer-to-peer learning.
• Stay deeply informed on Salesforce ecosystem trends, enterprise IT challenges, and executive priorities so that programming is consistently timely and relevant.

• Serve as the lead facilitator for all community sessions. You set the tone, manage the energy, and ensure every member walks away with value.
• Moderate panel discussions with skill and confidence—drawing out insights, managing strong personalities, and keeping conversations productive.
• Facilitate roundtable ideation sessions so that every voice is heard and real challenges receive actionable input from peers.
• Enforce Chatham House Rules and the no-sales-pitch policy with consistency and professionalism.

• Build and manage the community’s collaboration infrastructure—selecting and administering the platforms, tools, and communication channels that allow members to connect between sessions.
• Foster year-round engagement: facilitate introductions between members, spark asynchronous discussions, and ensure the community delivers value beyond scheduled events.
• Track member engagement, satisfaction, and feedback. Use data and qualitative insight to continuously improve the community experience.
• Manage all operational logistics: scheduling, invitations, session preparation, follow-up communications, and member onboarding.

• Act as Flosum’s eyes and ears within the executive community—surfacing insights on market trends, member challenges, and opportunities that inform Flosum’s broader strategy.
• Build the kind of trust and executive relationships that naturally drive retention and expansion within large accounts—without ever making a sales pitch.
• Collaborate with Flosum’s leadership to align community strategy with business objectives, ensuring the community serves members first while creating measurable strategic value.

• 8+ years of experience in community management, executive engagement, customer advisory boards, or field/event marketing at the enterprise level.
• Demonstrated track record of building and growing executive-level communities or councils—ideally from inception.
• Deep familiarity with the Salesforce ecosystem: you understand the platform landscape, the major players, and the real challenges facing large Salesforce organizations.
• Experience working with C-suite and VP-level stakeholders at Fortune 500 or Global 2000 companies. You are comfortable in senior executive conversations and can hold the room.
• Proven facilitation skills: you can moderate a panel of opinionated executives, run a roundtable that surfaces real solutions, and create an environment where people are comfortable being candid.
• Strong content instincts: you can identify what topics will resonate with a senior audience and shape programming that executives rearrange their calendars to attend.

We are looking for a specific kind of person—someone who embodies ownership, intellectual curiosity, and the ability to earn trust at the highest levels:

• You are a builder, not a maintainer. You thrive in ambiguity and get energy from creating something from nothing. You don’t wait for process—you create it.
• You are a natural connector. People trust you quickly. Executives enjoy talking to you. You remember details, follow through, and make people feel valued.
• You are an exceptional facilitator. You know how to draw out insights, manage egos, and keep a room of senior leaders engaged and productive.
• You own outcomes, not just activities. You measure your success by the depth of relationships built, the quality of conversations facilitated, and the strategic value created—not by the number of events held.
• You think like a strategist but execute like an operator. You can see the long-term vision for a community and simultaneously manage the operational details that make it run.
• You are a missionary, not a mercenary. You genuinely care about creating something valuable. You take ownership of failures, think independently, and put the community’s success ahead of personal advancement.

• Prior experience running a Customer Advisory Board (CAB) or executive peer network in the B2B SaaS or enterprise technology space.
• An existing network of senior Salesforce ecosystem contacts.
• Experience in DevOps, release management, or regulated industries (financial services, healthcare, government).
• Background in executive coaching, organizational development, or strategic consulting.

This is not a support function. This is a strategic initiative that sits at the heart of Flosum’s enterprise growth strategy. By creating a community where the most senior Salesforce leaders in the world trust each other—and trust Flosum as the organization that made it possible—you will directly drive customer retention, account expansion, and market influence at the highest level.

You will have the autonomy and executive sponsorship to build this from the ground up. If you’re the kind of person who wants to make a dent—not just fill a seat—we want to talk to you.

• Competitive base salary commensurate with experience
• Performance-based bonus tied to community growth and engagement milestones
• Equity participation
• Full benefits package (health, dental, vision, 401k)
• Remote-first flexibility with travel budget for in-person executive engagements as needed