Director, Ecommerce Marketing (Boutiques)

JOB SUMMARY

The Director, Ecommerce Marketing is a critical leadership role on the Marriott Bonvoy Boutiques team. This leader will own the roadmap and performance of our website and promotions. The ideal candidate has extensive experience leading ecommerce channels for lifestyle consumer brands, driving conversion through consumer shopping experiences, growth marketing channels, product launches and promotions. As a key leader on the team, this person will own and report on the website metrics and promotional effectiveness, providing full-funnel insights and executing testing strategies to achieve data-driven insights. The Director will work closely with Development, Merchandising, Brands and other marketing team members to develop marketing strategies that resonate with our various customer segments.

CANDIDATE PROFILE

Education and Experience Required

· 4-year degree from an accredited university.

· 8+ years of relevant professional experience in full-funnel ecommerce marketing demonstrating progressive career growth and a pattern of exceptional performance.

· Leadership experience overseeing website development roadmap

· Experience with driving conversion optimization and performance marketing in an ecommerce company

· Demonstrable experience across multiple marketing channels including full-funnel site optimization, email/SMS, paid, social, content.

· Experience developing and executing against a marketing calendar, inclusive of gaining alignment and allocating resources.

· Experience with Adobe Marketing Cloud (preferred) and/or Google Analytics.

· Experience setting and achieving marketing KPIs while managing to a marketing budget.

Education and Experience Preferred

· Proven track record leading marketing for a home furnishings or gift industries preferred.

· Experience building organizational competencies and best practices in a start-up or high-growth ecommerce business.

· Team management experience.

CORE WORK ACTIVITIES

· Oversee UI/UX improvement prioritization and collaboration with the development team.

· Conceive and execute marketing strategies that support traffic growth and engagement.

· Manage the promotional calendar and lead multi-channel campaigns that drive results.

· Collaborate with content marketing and merchandising operations on website launches.

· Develop plans to maximize return on marketing budget in partnership with agencies and internal resources.

· Produce and communicate hind-sight performance optimizations.

· Collaborate with analytics, site team and agency partners to develop performance reporting and drive actions.

· Contribute to the overall strategy and growth of the Retail business and communicate our objectives internally.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.