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The Director of Digital Marketing will lead strategy and execution for digital campaigns, manage website content, optimize SEO, and analyze campaign performance to enhance brand visibility and growth.
Arkestro’s Predictive Procurement accelerates enterprise spend transformation, using AI and game theory to unlock trapped savings and reduce risk, enabling teams to influence significantly more spend. By combining AI with deep Negotiation Science, Supplier Science, and Process Science procurement teams can improve win-rates while strengthening supply chain agility.
As a fast-growing tech company, we’re looking for builders and innovators — people who thrive in the face of ambiguity and who have a selfless dedication to do whatever it takes to make Arkestro and our customers successful. We believe in egoless execution and we are looking for people who will work together to solve hard problems. If you're excited to help shape our future, contribute to our company culture, and help to drive our business forward there is a tremendous opportunity for you here at Arkestro! See Arkestro in action at arkestro.com.About this Role
Our Director of Digital Marketing plays a key role in driving Arkestro’s growth and brand visibility. We’re looking for someone who goes beyond campaign execution—someone eager to experiment, innovate, and discover new ways to engage our audience and elevate the impact of our digital marketing. In our small, collaborative team, you’ll balance strategy and execution to scale our reach and impact.
Responsibilities
- Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
- Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
- Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
- Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
- Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
- Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
- Manage a team of digital marketing consultants to execute and deliver against our business priorities
- Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
- Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities
Qualifications
- 5+ years experience working in digital marketing, ideally for a SaaS company
- Experience with CRM, marketing automation, and analytics platforms (Hubspot is a must)
- Experience with Intent Marketing platforms such as Zoominfo, 6Sense, etc
- Proven track record of delivering projects on time for executive-level teams
- Ability to work in a fast-paced environment within a growth stage company and passion to work with disruptive technology
- Ability to prioritize, multi-task and manage time efficiently
- Exhibit a keen eye for detail in designing documents, website layouts, ads, and social media cards, ensuring visually appealing and on-brand assets.
Pay Range
$125,000—$150,000 USD
Arkestro is committed to providing our employees with a benefits package designed to give you the flexibility you need to ensure a healthy life/work balance. Arkestro offers our employees great benefits and perks, including, but not limited to:
- Competitive salary and startup equity
- Medical, Dental, Vision insurance premiums covered up to 100% (employee only)
- 401K discretionary matching
- Unlimited PTO
- A remote-first team with regular opportunities to get together in person for team building, design sprints, and customer visits
- Annual budget of $1,000 for learning and professional development
- Diverse, inclusive, highly collaborative, and vibrant culture
Arkestro is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Disclaimer
Please note this job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and that additional tasks may be assigned to the employee from time to time; or the scope of the job may change as necessitated by business demands. Arkestro reserves the right to change duties, responsibilities and activities at any time with or without notice.
Top Skills
6Sense
Google Ads
Hubspot
Linkedin Ads
Salesforce
Seo
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