Leads HeroDevs’ digital marketing strategy across paid media, website conversion, campaigns, content, and web execution. Owns paid marketing budgets, channel performance, pipeline impact, and conversion optimization. Manages a team of four and directs paid media and web development priorities while partnering with Product, Product Marketing, Content, Finance, Sales, and Revenue Operations. Oversees testing, digital quality, analytics, and executive reporting to improve demand creation, demand capture, and revenue outcomes.
About the Role
The Director of Digital Marketing owns HeroDevs' digital strategy, leading the channels, budget, and team that drive both demand creation and demand capture. This person sets the strategic direction for paid media, website conversion, and digital campaign execution, and manages a team of four to bring that strategy to life. They are accountable for connecting digital investment to pipeline growth while ensuring every digital touchpoint — from a paid ad to a website page — is optimized to convert.
Responsibilities
Digital Strategy
- Define and own HeroDevs' overall digital marketing strategy, aligning demand creation and demand capture motions
- Translate company and marketing goals into a cohesive digital roadmap across paid, content, and web
- Continuously evaluate the digital channel mix and reallocate investment based on performance and opportunity
- Stay ahead of digital marketing trends, platform changes, and emerging channels relevant to HeroDevs' audience
Paid Media & Budget Oversight
- Own budget oversight for all paid marketing, including advertising and promotional placements
- Set and manage the paid media budget in partnership with finance marketing leadership
- Direct the Paid Media Specialist on channel strategy, spend allocation, and performance targets
- Ensure paid investment is efficient, accountable, and tied to clear pipeline and revenue outcomes
Campaign Support & Digital Execution
- Support campaign creation across the marketing team, with direct ownership of digital components and their execution
- Partner with the Content and Traffic Strategist to ensure digital content and traffic plans support broader campaign goals
- Ensure digital deliverables (ads, landing pages, email, paid social, etc.) are executed on time and to a high standard
- Provide digital expertise and quality control across all campaign workstreams
Website Strategy & Conversion Optimization
- Own website strategy, ensuring the site supports both demand creation and demand capture goals
- Partner with Product and Product Marketing to ensure messaging alignment across the website
- Direct the Web Developer on site structure, performance, and roadmap priorities
- Identify and prioritize conversion opportunities across the site, from landing pages to core navigation
- Oversee ongoing testing and optimization of key site pages to improve conversion rates
Required Qualifications
- 8+ years of experience in digital marketing, with progressive leadership responsibility
- Proven experience owning digital strategy that supports both demand creation and demand capture
- Direct experience managing paid media budgets and driving accountable return on ad spend
- Experience overseeing website strategy and conversion rate optimization
- Demonstrated success managing and developing a team, ideally across paid, content, web, and design disciplines
- Strong command of digital marketing platforms and analytics tools
- Bachelor's degree or equivalent professional experience
Preferred Qualifications
- Experience in B2B technology or software marketing
- Familiarity with the open source or enterprise software landscape
- Experience partnering with sales and revenue operations on pipeline and attribution
- Working knowledge of Hubspot, SEMrush, Salesforce, Google Analytics, CRO tooling, and marketing analytics stacks
- Strong presentation and communication skills, with experience reporting digital performance to executive leadership
Similar Jobs
Edtech • Information Technology • Software
Leads Pluralsight’s global growth and digital marketing engine for new-logo acquisition and customer expansion. Responsibilities include managing a 7-figure budget, driving pipeline and revenue through paid, lifecycle, ABM, and multi-channel programs, overseeing media agencies, measuring full-funnel performance, forecasting spend, and building scalable campaign playbooks. The role also leads and develops teams across paid media, lifecycle marketing, and digital campaign execution while improving operating models and cross-functional processes.
Top Skills:
Account-Based Marketing (Abm)CRMEmail MarketingIncrementality TestingMulti-Touch AttributionPaid SearchPaid SocialProgrammatic Advertising
eCommerce • Professional Services • Retail
Leads digital acquisition, website strategy, conversion optimization, and digital ecosystem modernization across multiple consumer brands. Owns SEO, paid and organic channels, website roadmaps, experimentation, analytics, platform requirements, agency relationships, budgets, and a multidisciplinary digital growth team. Partners across marketing, technology, operations, finance, merchandising, and customer strategy to increase customers, appointments, transactions, revenue, retention, and customer value.
Top Skills:
AnalyticsCRMLocal SearchOrganic SocialPaid DigitalPaid SocialPersonalizationSalesforceSeoWebsite Platforms
Software
Leads Cloudinary’s integrated Growth Marketing engine across self-service and enterprise motions. Owns acquisition, SEO, AI discovery, content, CRO, lifecycle, experimentation, funnel analytics, attribution, and ROI. Builds owned acquisition assets, allocates growth investments, manages a lean team, develops AI-enabled processes, and aligns Product, Data, RevOps, Sales, Finance, Web, Content, and Design stakeholders to drive pipeline, revenue, and customer growth.
Top Skills:
AeoAIAttribution AnalyticsCohort AnalysisConversion Rate OptimizationGeoMarketing AutomationSaas Funnel AnalyticsSeoWeb Experimentation
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
