Director, Demand Generation

Ibotta is looking for a Director of Demand Generation to own the revenue marketing strategy for the Ibotta Performance Network. This includes high-touch ABM for the enterprise, and an intelligent engine for mid-market and emerging CPG brands. You will sit on the B2B Marketing leadership team, work shoulder-to-shoulder with Sales, Revenue Operations, and Technology, and own your team's impact on pipeline growth.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

What You Will Be Doing:

• Architect and lead a seven-person team with a clear center of gravity: enterprise ABM for the top 100 CPGs is the primary motion. Building a growth engine for mid-market and emerging CPG brands is the second. You set the strategy, allocate budget, and know when to shift resources based on performance data.

• Build and evolve a target account program that penetrates complex buying committees at global CPG brands through orchestrated digital, events, and direct outreach. You are not running spray-and-pray campaigns. You are building account-specific demand programs that show up where trade marketers, CMOs, and CFOs actually pay attention.

• Own the acquisition and lifecycle campaigns that drive recurring spend from emerging and mid-market CPG brands.

• Work as a true peer with product marketing on ICP definition and messaging, with sales enablement on content and tooling, and with brand and creative on campaign execution.

• Manage the demand generation budget with the discipline of a CFO. Orchestrate the MarTech infrastructure that makes the program measurable, scalable, and repeatable.

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for:

• 8+ years of B2B marketing experience, with 4+ years in a leadership role managing multi-disciplinary teams. Experience in adtech, advertising, media, social media, platform marketing or marketing solutions is highly preferred.

• Proven track record running both enterprise ABM programs and high-velocity self-serve or PLG digital campaigns - ideally with experience selling into CPG, retail, or consumer goods organizations.

• Advanced proficiency with modern MarTech stacks, including Salesforce, Marketing Automation (HubSpot/Marketo), and ABM platforms (6sense/Demandbase).

• Demonstrable use of AI tools in a demand gen context - account research, content personalization, campaign analysis, or audience targeting -  with specific examples you can walk through.

• Executive presence with the ability to present pipeline forecasts and financial efficiency metrics to the C-suite and Board.

• Familiarity with CPG organizational structure and buying dynamics -  you understand the trade marketing, CMO, and CFO conversation and how they intersect.

Some of the traits we seek:

• You…

  • are sales' best friend. You're in the trenches with sales and revenue operations leadership –  building SLA agreements, defining qualified accounts, and hunting target accounts together.

  • understand enterprise buying behavior. A VP of Trade Marketing at a top 20 CPG manufacturer is not converting through a Google ad. You build programs that show up in the right places — industry events, peer networks, executive media –  and move a buying committee over months, not weeks.

  • are obsessed with the website and experimentation. You know the website is a revenue engine for buyer research and fuels our mid-market motion. You champion A/B testing, CRO, and frictionless buyer journeys.

  • are an efficiency operator. You despise random acts of marketing. You build scalable processes, automate what can be automated, and make every dollar traceable to pipeline or revenue.

  • speak boardroom. You report on CAC payback periods, pipeline velocity, and sourced revenue — not clicks and impressions.

  •  are a demonstrative user of AI tools. You have meaningfully integrated AI into your demand gen workflow — account research, content personalization, campaign analysis, or audience targeting — and you can show your work.