Over 20 million American seniors rely on independent Medicare brokers to navigate the healthcare system. These brokers provide support during critical life transitions — but have long lacked world-class insurance technology and services to support their own growth.
Spark was founded in 2020 to close this gap. We are a technology company innovating how the best brokers acquire, enroll, and serve their clients. With our industry-leading CRM, AI workflows, and client services, brokers can finally build the business of their dreams — and help more Americans find quality healthcare. With over 8,000 brokers serving 225,000 beneficiaries, Spark is the fastest-growing Medicare brokerage in the country.
We’re now looking for new builders and operators to accelerate our impact. Our talent-dense team combines experience from top technology and healthcare companies like Square, Ramp, Yext, Oscar, Cedar, and Galileo. Backed by top-tier investors, including Primary Ventures and Viewpoint Ventures, we’re united by a mission to build technology that solves societal needs.
Well-being is a big part of our work — and it applies to our employees too. We offer generous benefits like flexible work locations, sabbaticals for tenured employees, annual company retreats, and monthly socials to keep our team connected and performing at their best. We’re proud that last year, we were named one of Inc. Magazine’s Best Workplaces of 2025.
Join us if you’re excited to redefine an industry and shape what the next era of insurance should look like.
Spark is seeking a Director of Demand Generation — a creative, results-obsessed, and operationally-minded leader — to join the team.
In this role, you’ll play an integral role in the growth of Spark. You’ll own our demand gen strategy and lead the team to plan and execute programs that drive pipeline and revenue. This will be a highly cross-functional role, requiring you to partner with the broader GTM team to execute your vision as well as our external Spark partner agencies. You’ll report directly to Spark’s VP of Marketing, and focus on pipeline growth through integrated campaigns, digital marketing, and field marketing & events.
What You'll Do- Build and execute the pipeline generation strategy
- Own performance across digital, field, and partner channels
- Drive campaign strategy and execution, in collaboration with Sales
- Manage marketing operations, systems, and reporting
- Own budget, ROI analysis, and channel optimization
- Lead and grow a team of marketers across functions
- Partner with Sales, RevOps, and Product Marketing to ensure tight GTM alignment
- 5–8+ years experience in demand gen or growth, ideally at B2B SaaS companies
- Proven success generating pipeline, including experience with a field-heavy GTM
- Experience across digital (paid, SEO, website), events, and marketing ops
- Ability to be both lead a small team and execute programs themselves
- Strong analytical and operational skills
- Creative mindset with ability to experiment and execute quickly
- Track record of building programs and teams from scratch
- Strong communicator and cross-functional collaborator
- Hands-on experience with marketing automation and CRM systems
Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Spark. In accordance with New York City, Colorado, California, and other applicable laws, Spark is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is listed below. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.
Why you should join our team
By joining Spark, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the brokers and beneficiaries we serve. And you'll learn, grow, be challenged, and have fun with your team while doing it.
We strive to help you and your family thrive. We're committed to supporting your happiness, healthiness, and overall well-being by providing a comprehensive benefits program. In addition to your base salary, we also offer:
- Equity compensation
- Health care, including dental and vision through our PEO Sequoia
- Flexible work location; co-working available
- 401k
- Paid Time Off
- Monthly Remote Work Stipend (help cover costs of home-office needs)
- Paid Parental Leave
- Up to 14 weeks for birthing parents
- Up to 8 weeks for non-birth parents
- 11 paid holidays
- 2 week sabbatical at 5 years of employment
- Wellbeing Perks through SpringHealth, OneMedical, PerkSpot, and SoFi
Compliance
Spark is a proud participant in E-Verify. As part of our commitment to compliance, we use the E-Verify program to confirm the employment eligibility of all employees working in the United States. For more information about E-Verify, please visit www.e-verify.gov.
Furthermore, for security and compliance requirements, we’re unable to accommodate international remote work. While we fully support travel and time off, all work must be conducted from an approved location within the U.S.
At Spark, we are committed to hiring the best team to serve our clients regardless of their background. We need diverse perspectives to reflect the diversity of our problems and the population we serve. We look to hire people from a variety of backgrounds, including, but not limited to, race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status.
Top Skills
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