Director, Customer and Partner Marketing

The Role
We're looking for a results-driven Director of Customer and Partner Marketing to lead partner and customer marketing as well as nurture our existing database through global always-on awareness campaigns. This role is central to building scalable programs that drive awareness, engagement, and pipeline across regions.
The ideal candidate has experience designing and executing global partner, customer marketing programs and events, while also rolling up their sleeves to execute. You will partner closely with sales and partner leaders, and success will be measured on your ability to generate pipeline impact.
Key Responsibilities

• Strategy & Leadership
  • Define and lead the global partner and customer marketing strategy, ensuring alignment with sales and partner leadership.
  • Develop a global nurture strategy to maximize value from our existing database and improve conversion across the funnel.
  • Translate strategy into scalable programs that deliver measurable pipeline growth.
• Program Execution
  • Design and launch integrated campaigns that provide global coverage to drive awareness and engagement with existing database of customers and partners.
  • Manage program development end-to-end, including, content, events, and digital execution.
  • Own program metrics and reporting, ensuring visibility into pipeline influence and ROI.
• Cross-Functional Collaboration
  • Partner closely with regional managers, sales, partner managers, and digital marketing to ensure alignment and maximize program impact.
  • Act as a trusted advisor to sales and partner leaders, ensuring marketing programs support revenue priorities.
• Team Leadership & Growth
  • Manage and mentor a small but growing team, providing coaching, feedback, and development opportunities.
  • Build the foundation for a global programs function that scales with company growth.

Qualifications

• 5+ years in B2B marketing with a strong background in partner marketing, customer marketing, and lifecycle/database marketing.
• Proven ability to design and execute global programs that drive pipeline.
• Strong understanding of the full funnel, from awareness to upsell/expansion.
• Hands-on execution experience combined with the ability to set strategy and influence senior stakeholders.
• Experience collaborating closely with sales and partner leadership.
• Management experience, with the ability to lead and scale a team.
• Strong analytical mindset with comfort owning program metrics and reporting.

Qualifications

• Bachelor's degree (preferably in Business Administration, Analytics or Data Science, Operations Management, or a related field.
• 8-10 years of experience in Customer Success, Account Management, or related roles within enterprise software or SaaS.

• 3+ years in a leadership role managing teams supporting large, strategic accounts.
• Proven success managing multi-million-dollar relationships in a B2B software environment.
• Strong executive presence with excellent communication, negotiation, and presentation skills.
• Deep understanding of customer success metrics, health scoring, and customer lifecycle management.
• Demonstrated ability to collaborate cross-functionally in a fast-paced, matrixed environment.
• Strategic thinker with strong analytical and problem-solving capabilities.

Benefits:

• Competitive salary commensurate with experience and qualifications.
• A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
• Generous paid time off (PTO) is offered to support the ability to rest and recharge.
• A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
• Highly autonomous and entrepreneurial environment.
• Annual recurring WFH allowance for you to purchase items you need for your home office.
• Ongoing support for learning development so you can master your craft.
• Work with the hardware you're most comfortable with (Windows or Mac).
• Diverse and inclusive workplace where we all learn from each other.

Company Description
As the industry-leading provider of document software development (SDK) technology powering everything from traditional desktop software to innovative web and mobile applications, at Apryse we are committed to delivering cutting-edge technology solutions that empower our clients to achieve their goals. With a broad international portfolio of combined companies, products, and leading technologies, we are actively changing the way the world works with documents to make work better and life simpler.
Customers like IBM, Autodesk, DocuSign, Boeing, Microsoft (and many more!) come to us to realize their web and mobile strategies for document management, editing, and collaboration as the #1-ranked commercial document SDK of choice for companies worldwide. As a result, you can find our document technology in thousands of solutions, including those of household names, used by millions across virtually every industry. Our XODO app alone has 25M unique installs -- and counting -- and the highest ratings among PDF productivity apps on the largest online app marketplaces.
Ready to join our team?
If you are interested in helping Apryse deliver on its commitments and taking your career to the next level, we invite you to apply online now. Additionally, we view the above section as a guide, not a checklist. We welcome diverse and non-traditional backgrounds and encourage you to apply even if you do not have every requirement listed.
The compensation for this position is commensurate with experience, with a range between $120,000 - 140,000 CAD in on target earnings.
We are committed to a work environment that is inclusive to all and free of discrimination. It is our policy to be an equal opportunity employer without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, genetic predisposition or carrier status, veteran status, citizenship status or any other factors prohibited by law. Apryse will provide reasonable accommodations for qualified individuals.