Director of CRM and Lifecycle Marketing, MyHealthTeam

Swoop, a market leader in privacy-safe, award-winning omnichannel healthcare marketing, connects patients, healthcare providers (HCPs), and brands at scale across all channels. Our teams leverage the power of AI-driven technology combined with real-world data (RWD), first- and zero-party data, and engagement data, to empower pharmaceutical marketers to make faster, more precise decisions that improve patient outcomes.  

At Swoop, our mission is to create a future where technology seamlessly connects patients and HCPs in a privacy-safe way, improving the patient journey and driving better health outcomes. Swoop has experienced significant growth and demonstrated an unwavering commitment to innovation, talent development, and enhancing the patient experience. Our acquisition of MyHealthTeam in January 2025 brought vibrant social communities into our omnichannel suite, further bridging the gap between healthcare brands and patients for more impactful and targeted engagement. 

We believe our people are our greatest asset. Swoop fosters a culture of innovation and continuous learning, providing employees with rich opportunities for professional growth. This commitment to our team earned us the "Best Places to Work" recognition from Business Intelligence Group in 2025, based on a survey of over 100 employees. We are driven by a patient-first philosophy and are passionate about leveraging technology to create a healthier future. 

If you're a driven professional seeking to make a real difference in healthcare marketing at a fast-growing, innovative company, join Swoop and help us revolutionize how brands connect with patients and HCPs. 

About the role

We are looking for a data-driven, compassionate, and AI-forward leader to own the end-to-end member journey. You will architect and scale our CRM and lifecycle strategies to drive deep engagement, retention, and long-term member value across email, SMS, and web push notifications.

What you'll do

• Lifecycle Strategy: Own the end-to-end lifecycle roadmap (email, SMS, web push) to drive member retention, reactivation, and long-term value across 70+ different health communities.
• Journey Mapping: Execute sophisticated, automated member journeys tailored to 10+ segments and 40+ different chronic conditions.
• Personalization at Scale: Implement AI tools for automated copy testing, dynamic content generation, and planning to maximize user engagement and business value across all chronic condition communities.
• Cross-functional Collaboration: Partner with the Product, Analytics, and Content teams to align messaging with product features, and community and medical expert insights.
• Testing and Optimization: Lead a rigorous A/B testing framework for content, creative, and cadence to continuously improve open rates, CTR, and retention.
• Performance Analysis: Establish and track KPIs (e.g., churn reduction, engagement rates), presenting actionable insights to senior leadership.
• Tech Stack Management: Oversee the CRM marketing ecosystem (e.g., Iterable, Twilio SendGrid, or Braze) and ensure data integrity and deliverability.
• Team Development: Lead and mentor a growing team of lifecycle marketers, fostering a culture of ownership and innovation.
  

Qualifications

• Experience: 8-10+ years in CRM, lifecycle, or retention marketing, with at least 3 years in a leadership role
• Industry Knowledge: Experience in digital health, health tech, or subscription-based consumer products highly preferred
• Technical Proficiency: Deep expertise in messaging automation platforms (Iterable and Twilio SendGrid preferred) and familiarity with HTML/templating (Liquid/Handlebars)
• Analytical Mindset: Expert-level ability to interpret complex data sets and translate them into scalable marketing insights and strategies
• Communication: Exceptional writing and presentation skills, with the ability to communicate effectively with clarity and empathy
• Mission Alignment: A genuine passion for helping people with chronic conditions find community and support