Director, Content Strategy & Activation

Job Summary 

PatientPoint is seeking a strategic and hands-on Director, Content Strategy & Activation to build and lead our newly established Content Marketing Center of Excellence. 

This role sits at the intersection of enterprise storytelling, campaign activation, AI-enabled content scaling and measurable business impact. You will architect and operationalize a comprehensive content strategy that supports multiple business units, aligns to enterprise priorities and drives engagement, affinity, demand and retention across our audiences. 

You will manage and mentor a team of content marketers while personally contributing to high-impact content development and campaign integration. This leader must be both a visionary strategist and an execution-oriented operator — someone who can define the roadmap and ensure content delivers measurable business results. 

What You’ll Do  

Enterprise Content Strategy & Narrative Leadership 

• Develop and lead a comprehensive enterprise content strategy aligned to PatientPoint’s brand, growth priorities and revenue goals 

• Build and evolve core narrative frameworks that articulate PatientPoint’s value across providers, life sciences partners, customers and enterprise stakeholders 

• Ensure content strategies reflect distinct buyer journeys, target audiences, value propositions and selling points across business units 

• Identify opportunities to leverage synergies across segments while maintaining audience relevance 

• Continuously monitor shifts in the healthcare, digital health, media and marketing landscape to ensure our content remains credible, differentiated and forward-looking 

Campaign Strategy & Content Activation 

• Partner closely with segment marketing directors to translate campaign strategies into cohesive, multi-channel content plans 

• Ensure campaigns are grounded in strong storytelling and connected to broader enterprise narratives 

• Own campaign content strategy and execution — from concept through deployment 

Owned Media & Content Ecosystem Management 

• Own and evolve PatientPoint’s owned media ecosystem, including website, blog, newsletters and other avenues in which you see opportunity  

• Architect an editorial roadmap aligned to strategic priorities and campaign focus areas 

• Implement a scalable “content atomization” model that repurposes cornerstone assets (research, webinars, case studies) into high-impact derivative content 

• Embed SEO and emerging AI visibility best practices into the content lifecycle to ensure discoverability and authority 

Thought Leadership & Market-Relevant Content 

• Proactively monitor healthcare, digital health, media, policy and marketing industry trends to identify timely opportunities for PatientPoint to contribute a differentiated perspective 

• Rapidly translate breaking news, emerging research, regulatory shifts and cultural moments into relevant, high-quality content that positions PatientPoint at the center of industry conversations 

• Develop clear POV-driven content that articulates PatientPoint’s unique stance on topics impacting providers, patients and life sciences partners 

• Partner cross-functionally to surface frontline insights, customer perspectives and proprietary data that strengthen our authority and credibility 

• Ensure thought leadership content is timely, distinctive and aligned to enterprise priorities while reinforcing our long-term narrative 

• Leverage multiple channels — including blog, social, email, PR collaboration and sales enablement — to amplify our voice in key industry discussions 

Measurement, Analytics & Optimization 

• Establish and lead a robust content analytics and reporting framework 

• Define KPIs tied to engagement, campaign performance, customer engagement and sales enablement effectiveness 

• Translate performance data into actionable insights to refine messaging, formats and distribution strategies 

• Continuously optimize based on business priorities and measurable impact 

Team Leadership & Cross-Functional Collaboration 

• Manage and mentor a team of content marketing managers, setting clear expectations and elevating quality standards 

• Foster a culture of craft, accountability and innovation within the content function 

• Partner cross-functionally with Product, Brand, Demand, Customer Marketing, Sales, Content, Data & Insights, Corp Comms and Customer Success to ensure alignment and consistency 

• Serve as the connective tissue between strategy and execution — ensuring ideas translate into high-quality, business-driving assets 

What We Need 

• 10+ years of progressive experience in content strategy, campaign marketing, or editorial leadership within B2B healthcare, digital health, media or technology environments 

• Demonstrated experience building and scaling content programs across multiple audiences or business units 

• Proven ability to operate at both strategic and hands-on levels 

• Experience leading and developing high-performing creative or content teams 

• Strong editorial judgment and exceptional writing and storytelling skills 

• Experience integrating content into demand generation and campaign strategies 

• Proficiency with marketing technology platforms, CMS, analytics tools, marketing automation systems, SEO tools and generative AI platforms 

• Ability to translate complex healthcare and technology concepts into clear, compelling narratives 

• Bachelor’s degree in Marketing, Communications, Journalism or related field 

• Agency experience preferred  

What You’ll Need to Succeed 

• A clearly defined and operational Content Marketing Center of Excellence 

• Cohesive, enterprise-aligned narrative frameworks – messaging guides, personas, buyer journeys – across business units 

• Campaigns activated through strategic, high-performing content 

• Increased content efficiency and output through AI-enabled workflows 

• Measurable impact on engagement, campaign performance and customer engagement 

• Elevated executive and thought leadership presence in the healthcare ecosystem