Director of Pricing & Commercial Strategy

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are seeking a senior leader to own end-to-end commercial strategy for our devices business. This role partners directly with the GM of Devices and cross-functional leaders across Product, Product Marketing, Finance, Sales, and Growth to define pricing strategy, commercialization plans, and performance management that drive profitable, scalable growth.

This is a high-impact, highly autonomous role for a first-principles thinker who can operate at both the strategic and operational level; shaping direction, pressure-testing assumptions, and ensuring the business is focused on the highest-leverage opportunities.

The US-based salary range for this position is $178,500 to $261,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

Commercial Strategy and Monetization

• Own pricing and monetization strategy across devices and services, including MSRP, promotions, discounting, bundling, and regional price architecture.
• Identify untapped pricing, packaging, and partnership opportunities to accelerate revenue and margin growth.
• Lead scenario modeling, TAM sizing, elasticity analysis, and sensitivity testing in partnership with Finance and Product.
• Build commercial cases for new devices and market launches, including unit economics, attach rates, international feasibility, and go/no-go recommendations.
• Design and evaluate pricing and promotional experiments to optimize demand, conversion, and profitability.

Device Value & Customer Economics

• Own the commercial thesis for how device adoption impacts retention, LTV, conversion, and subscription mix.
• Build and maintain models linking device penetration to subscription and lifecycle economics.
• Partner with Data and Product to design experiments that isolate incremental device-driven value.
• Translate insights into clear recommendations for pricing, bundling, and roadmap prioritization.

Business Performance & Strategic Partnership

• Serve as a strategic thought partner to the GM of Devices, supporting quarterly business reviews, annual planning, and priority setting.
• Own the KPI framework, dashboards, and operating cadence to track performance, surface leading indicators, and identify risks early.
• Pressure-test initiatives, assumptions, and investment proposals to ensure focus on the highest-impact work.
• Identify opportunities to improve operating efficiency, clarify decision rights, and strengthen cross-functional collaboration without adding process overhead.

Insights, Market Intelligence & “Looking Around Corners”

• Track competitive dynamics, pricing moves, and ecosystem shifts with commercial implications for the devices business.
• Develop and proactively present point-of-view recommendations to the GM and leadership team.
• Identify and evaluate new business models, partnerships, or monetization vectors grounded in market and customer insight.

Executive Communication & Influence

• Create clear, concise narratives for the board, exec team, and cross-functional leadership.
• Serve as a trusted advisor to the GM of Devices, bringing structured thinking and independent viewpoints.
• Rally stakeholders across the organization around a shared commercial vision.

• 10 to 15+ years of experience in commercial strategy, revenue strategy, pricing, or GM-adjacent roles within high-growth consumer apps and consumer hardware.
• Proven ownership of complex pricing and monetization strategy, including MSRP setting, promotions, discounting, bundles, and international price architecture
• Strong financial and analytical foundation with hands-on experience building and operating advanced models (unit economics, LTV, CAC, elasticity, TAM, sensitivity analysis) that directly inform executive decisions.
• Deep experience partnering cross-functionally with Product, Product Marketing, Finance, Sales, Growth, and International teams to translate strategy into execution without direct authority.
• Track record of commercializing new products or entering new markets, including building go/no-go cases, launch economics, and post-launch performance frameworks.
• Exceptional first-principles thinker who can synthesize incomplete data, challenge assumptions, and independently develop clear points of view in ambiguous environments.
• Strong operator mindset: comfortable moving between strategy and day-to-day performance management, KPI design, and operating cadence (QBRs, dashboards, exec reviews).
• Executive-level communication skills with experience creating crisp narratives for senior leadership, GMs, and boards
• Trusted advisor profile: someone who can both pressure-test plans and rally teams, balancing constructive skepticism with progress and momentum.
• Experience in globally scaled businesses preferred, with exposure to international pricing, regional market dynamics, and cross-geo coordination.

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high-integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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