Director, Commercial Marketing

Covera Health is hiring its first dedicated Commercial Marketing leader to help scale and mature our commercial growth engine. This is a highly visible, build-from-zero opportunity for a hands-on operator who thrives in ambiguity, knows how to drive measurable commercial impact, and is energized by creating structure, process, and momentum in a fast-growing environment.

Reporting directly to the Chief Growth & Partnerships Officer, this role will partner closely with Commercial leadership to strengthen market awareness, improve pipeline generation, and help evolve how Covera brings its story to market across Employer and Health Plan audiences.

• Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
• Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
• Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
• Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
• Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance

• Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
• Contribute to market research, buyer persona development, and advisory board programming
• Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
• Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns

• Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums
• Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting

• Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks to support the sales and BDR teams
• Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives

• Administer the demand generation technology stack, including HubSpot, ZoomInfo, and/or equivalent account intelligence platforms

• Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding

While this role is currently scoped at the Director level, we may consider Senior Director-level candidates whose experience and background align with broader organizational scope.

This role includes a discretionary bonus plan in Year 1. Beginning in 2027, compensation will transition to a Performance Incentive Plan structured around the commercial metrics established during the first year.

Although we are a remote-first company, this role involves periodic travel primarily for industry conferences, field events, partner meetings, and team meetings.

• 7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare
• Start-up experience required
• Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences
• Demonstrated success building and executing demand generation programs with defensible, metrics-driven results
• Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus
• Proven experience planning and executing field marketing programs and industry events end-to-end
• Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued

At Covera Health, AI is not a novelty. It's a core part of how we work. Every team member is expected to actively use AI in their day-to-day role, and we invest in building that fluency across the organization. If you lean into new tools and are energized by what's still possible, you'll fit in.

• Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents
• Vision & Dental
• Flexible Time Off - take the time you need, when you need it
• Generous company wide holidays - 16 in total 
• 401(k) Retirement Plan
• Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
• Annual Wellness stipend for fitness, mental health or other wellness expenses

We may use automated tools or AI to assist in reviewing applications.

The minimum and maximum base salary for this position ranges from $160,000 to $190,000, in addition to a discretionary bonus and comprehensive benefits package. Final salary will be based on a number of factors including but not limited to, a candidate’s qualifications, skills, competencies, experience, expertise and location. Final compensation decisions may occasionally fall outside of the posted range. Salary ranges are periodically reviewed and may be adjusted in response to market trends and company needs.

At Covera Health, we strive to build diverse teams that reflect the people we want to empower through our technology. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Covera Health is proud to be an equal-opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.